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28 June 2023 | Story Kate Poen | Photo Supplied
Kate Poen
Kate Poen is an Academic Adviser in the Centre for Teaching and Learning.

The University of the Free State (UFS) is celebrating Youth Month by showcasing the positive influence of the institution on career development. As part of this initiative, we are sharing the stories of UFS alumni who are now working at the university.

Kate Poen, Academic Adviser in the Centre for Teaching and Learning, shares her UFS journey:

 

Q: Year of graduation from the UFS:

A: April 2018 and 2023.

Q: Qualification obtained from the UFS:

A: BSocSci Honours in Psychology and PGDip in Higher Education.

Q: Date of joining the UFS as a staff member:

A: I joined the UFS as a staff member in 2017.

Q: Initial job title and current job title:

A: My initial job was as a Teaching Assistant for UFS101 (now UFSS) under Transition Development and Success (TDS) and I am currently an Academic Adviser under Advising, Access, and Success (AAS) in the Centre for Teaching and Learning.

Q: How did the UFS prepare you for the professional world?

A: The UFS has taught me responsibility and accountability as a professional. It instilled in me the competence of lifelong learning, to consistently develop myself personally and professionally, as well as the ability to always innovate my skills, and not only be an individual able to compete on a national level, but globally in the higher education space as well.

Q: What are your thoughts on transitioning from a UFS alumnus to a staff member?

A: Transitioning from a UFS alumnus to a staff member has been interesting. Being a UFS alumnus in my experience opens the door to opportunities for growth and development, even with the challenges it does bring. It is a personal choice as to whether one sees and uses the opportunities. What it does provide one with is definitely an informed perspective of the staff experiences, especially support staff.

Q: Any additional comments about your experience?

A: I am grateful for the opportunities I’ve been afforded at the institution to not only grow as an individual, but also to make a difference and a little impact in the work that I do daily. Grateful for the relationships I was also able to establish with colleagues in different spaces on all three of our campuses.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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