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#YouthMonth: Celebrating youth empowerment (Katleho Leqheku)

30 June 2023 | Story Katleho Leqheku | Photo Supplied

The University of the Free State (UFS) is celebrating Youth Month by showcasing the positive influence of the institution on career development. As part of this initiative, we are sharing the stories of UFS alumni who are now working at the university.

Katleho Leqheku, Presidential Youth Employment Initiative (PYEI) Intern in the Health and Wellness Centre on the Bloemfontein Campus, shares her UFS journey:

Q: Year of graduation from the UFS:

A: 2023.

Q: Qualification obtained from the UFS:

A: Bachelor of Arts in Psychology and Communication Science, currently doing my honours.

Q: Date of joining the UFS as a staff member:

A: April 2023.

Q: Initial job title and current job title:

A: PYEI intern in the Health and Wellness Centre on the Bloemfontein Campus.

Q: How did the UFS prepare you for the professional world?

A: The UFS has equipped me with in-depth knowledge. Through lectures, coursework, and research projects, I have gained a strong foundation of theoretical and practical knowledge related to what I am currently studying. Workshops offered by the UFS have been my key focus and an easy access to prep me for the professional world.

Q: What are your thoughts on transitioning from a UFS alumnus to a staff member?

A: Honestly, it’s an answered prayer because last year, while I was in my final year, I prayed for employment and to get accepted for honours. I consider the transition a worthwhile opportunity that allowed me to grow mentally as well as equipping myself with various skills. It’s not easy though, as I am used to being a full-time student with little pressure. But now the professional world requires a lot, like waking up early in the morning EVERY DAY! Lol, it’s a struggle and it requires one to show up each and every day whether you feel like it or not.

Q: Any additional comments about your experience?

A: It’s been good so far; I believe I am gradually allowing myself to grow and leave room for more opportunities to attract me. This experience is exactly what I needed so that I can learn and be comfortable with facing the world – not just any world, but a professional world. However, I thank God for this opportunity.

News Archive

UFS receives several awards for communication projects

2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
- B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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