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#YouthMonth: UFS Career Hub to increase graduate employability

01 June 2023 | Story Belinda Janeke | Photo Kaleidoscope

Opinion article by Belinda Janeke, Head of Career Services in the Division of Student Affairs at the University of the Free State.

More than half of the youth in South Africa are unemployed. Although a tertiary qualification increases your chances of finding a job, a staggering 32,6% of graduates are still unemployed. This is unacceptably high. As universities, it is our duty to help decrease the graduate unemployment rate by producing highly employable graduates.

Employability is one of the key drivers in the University of the Free State’s (UFS) Vision 130. As an institution of higher learning, we have always supported employability and ensured that our students are skilled according to industry standards. UFS Career Services is known for cultivating relationships between the industry and students, and many successful applicants have completed our programmes before stepping into the job market.

Coming soon: Virtual Career Hub

This year, the Career Services Office is looking forward to technological developments in the field of career readiness. The virtual Career Hub will be a space where students and employers can make initial contact and where students can grow their employability by tracking their skills completion.

Continuous job placements

In the meantime, our newly appointed placement officers in UFS Career Services are being trained to assist students with job placements. We help students to compile a professional CV tailored to market requirements, a convincing cover letter, and a LinkedIn page that gets noticed. To make sure that students are fully prepared and confident, we also offer interview coaching and career plan development.

We have already achieved much success with our employability support and look forward to the data that will be generated by the Career Hub. All students (from first year to postgraduates) are encouraged to connect with UFS Career Services to help increase their employability. Let your degree work for you by making sure that you are work ready.

News Archive

Trading innovative ideas for academic bursaries worth R275 000

2015-11-09

The top three individual bursary winners with TATA and UFS representatives. From Left: Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo: Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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