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01 June 2023 | Story Belinda Janeke | Photo Kaleidoscope
Career Hub
Belinda Janeke is the Head of Career Services in the Division of Student Affairs at the University of the Free State.

Opinion article by Belinda Janeke, Head of Career Services in the Division of Student Affairs at the University of the Free State.


More than half of the youth in South Africa are unemployed. Although a tertiary qualification increases your chances of finding a job, a staggering 32,6% of graduates are still unemployed. This is unacceptably high. As universities, it is our duty to help decrease the graduate unemployment rate by producing highly employable graduates.

Employability is one of the key drivers in the University of the Free State’s (UFS) Vision 130. As an institution of higher learning, we have always supported employability and ensured that our students are skilled according to industry standards. UFS Career Services is known for cultivating relationships between the industry and students, and many successful applicants have completed our programmes before stepping into the job market. 

Coming soon:  Virtual Career Hub

This year, the Career Services Office is looking forward to technological developments in the field of career readiness. The virtual Career Hub will be a space where students and employers can make initial contact and where students can grow their employability by tracking their skills completion.

Continuous job placements

In the meantime, our newly appointed placement officers in UFS Career Services are being trained to assist students with job placements. We help students to compile a professional CV tailored to market requirements, a convincing cover letter, and a LinkedIn page that gets noticed. To make sure that students are fully prepared and confident, we also offer interview coaching and career plan development. 

We have already achieved much success with our employability support and look forward to the data that will be generated by the Career Hub. All students (from first year to postgraduates) are encouraged to connect with UFS Career Services to help increase their employability. Let your degree work for you by making sure that you are work ready.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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