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#YouthMonth: UFS makes strides in youth career development

30 June 2023 | Story Valentino Ndaba | Photo Supplied

CareerHub: connecting UFS students to dream jobs

In response to the alarming rate of unemployment facing South Africa's young population, the government has launched various youth development and empowerment projects as part of the Presidential Youth Employment Intervention, aiming to encourage greater youth participation in the economy.

To combat the high rate of graduate unemployment, the University of the Free State (UFS) Career Services in the Division of Student Affairs plans to launch the CareerHub on 3 July 2023. CareerHub is an innovative job portal aimed at revolutionising the job search process and connecting employers with highly qualified UFS candidates. The platform boasts a wide range of opportunities, collaborates with reputable companies, offers advanced search filters, and enables employers to create detailed company profiles to attract top talent. Job seekers can personalise their search criteria and set preferences to streamline their job search.

UFS Youth Month campaign

Highlighting the positive impact of the UFS in youth career development, the institution's Department of Communication and Marketing launched a campaign in June 2023 aimed at showcasing the success stories of alumni who have studied at the university and are now employed by the institution.

One such success story is Katleho Lechoo, who joined the UFS as an undergraduate student and is now a football administrator in KovsieSport. Lechoo's journey exemplifies his commitment to excellence, having served as the President of the Institutional Student Representative Council during his time as a student. Reflecting on his experiences, Lechoo expressed gratitude for the opportunities to contribute positively and to make a difference in the UFS community.

“I was recently elected as the youngest Institutional Forum member at the University of the Free State. A position I look at and remind myself that – apart from my ordinary position at the university – I also have an opportunity to contribute and influence the space positively and otherwise for its benefit. I wake up knowing that I have yet another day to do good unto others as I would expect from them. And to sum up my experience thus far? As Roy T Bennett simply puts it: ‘Be thankful for everything that happens in your life; it’s all an experience’,” said Lechoo.

Annelize Kruger shared Lechoo’s sentiments. Kruger graduated in 2020 with a Master of Science in Occupational Therapy and now serves as a lecturer in the Department of Occupational Therapy. She credits the UFS for providing her with a solid foundation to excel in her profession and to contribute to the training of future occupational therapists.

Maximising impact through the SDG lens

The introduction of CareerHub aligns with the UFS' Vision 130 strategy, which aims to maximise societal impact and contribute to the development of the Free State and South Africa. The platform addresses a pressing local issue – youth unemployment – by leveraging the United Nations’ Sustainable Development Goals (SDGs) as a framework for assessing societal impact.

SDG Goal eight, focusing on Decent Work and Economic Growth, highlights the importance of providing young people with opportunities for decent jobs. This involves investing in quality education and training, matching skills with market demands, ensuring social protection and basic services, and promoting equal opportunities for productive employment, irrespective of gender, income level, or socio-economic background.

WATCH: UFS ends Youth Month on a high note with a performance from the 1992 film Sarafina!

News Archive

UFS hosts the 2017 SAIMS Conference

2017-09-21

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied

The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.

Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House.

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