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30 June 2023 | Story Valentino Ndaba | Photo Supplied
CareerHub
CareerHub is an online platform designed to connect UFS students with their dream jobs.

CareerHub: connecting UFS students to dream jobs

In response to the alarming rate of unemployment facing South Africa's young population, the government has launched various youth development and empowerment projects as part of the Presidential Youth Employment Intervention, aiming to encourage greater youth participation in the economy.

To combat the high rate of graduate unemployment, the University of the Free State (UFS) Career Services in the Division of Student Affairs plans to launch the CareerHub on 3 July 2023. CareerHub is an innovative job portal aimed at revolutionising the job search process and connecting employers with highly qualified UFS candidates. The platform boasts a wide range of opportunities, collaborates with reputable companies, offers advanced search filters, and enables employers to create detailed company profiles to attract top talent. Job seekers can personalise their search criteria and set preferences to streamline their job search.

UFS Youth Month campaign

Highlighting the positive impact of the UFS in youth career development, the institution's Department of Communication and Marketing launched a campaign in June 2023 aimed at showcasing the success stories of alumni who have studied at the university and are now employed by the institution.

One such success story is Katleho Lechoo, who joined the UFS as an undergraduate student and is now a football administrator in KovsieSport. Lechoo's journey exemplifies his commitment to excellence, having served as the President of the Institutional Student Representative Council during his time as a student. Reflecting on his experiences, Lechoo expressed gratitude for the opportunities to contribute positively and to make a difference in the UFS community.

“I was recently elected as the youngest Institutional Forum member at the University of the Free State.  A position I look at and remind myself that – apart from my ordinary position at the university – I also have an opportunity to contribute and influence the space positively and otherwise for its benefit.  I wake up knowing that I have yet another day to do good unto others as I would expect from them.  And to sum up my experience thus far?  As Roy T Bennett simply puts it: ‘Be thankful for everything that happens in your life; it’s all an experience’,” said Lechoo.

Annelize Kruger shared Lechoo’s sentiments. Kruger graduated in 2020 with a Master of Science in Occupational Therapy and now serves as a lecturer in the Department of Occupational Therapy. She credits the UFS for providing her with a solid foundation to excel in her profession and to contribute to the training of future occupational therapists.

Maximising impact through the SDG lens

The introduction of CareerHub aligns with the UFS' Vision 130 strategy, which aims to maximise societal impact and contribute to the development of the Free State and South Africa. The platform addresses a pressing local issue – youth unemployment – by leveraging the United Nations’ Sustainable Development Goals (SDGs) as a framework for assessing societal impact.

SDG Goal eight, focusing on Decent Work and Economic Growth, highlights the importance of providing young people with opportunities for decent jobs. This involves investing in quality education and training, matching skills with market demands, ensuring social protection and basic services, and promoting equal opportunities for productive employment, irrespective of gender, income level, or socio-economic background.


 

WATCH: UFS ends Youth Month on a high note with a performance from the 1992 film Sarafina!

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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