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22 March 2023 | Story Mariette Joubert | Photo Unsplash
Social work

South Africa celebrated Human Rights Day and World Social Work Day on 21 March 2023. Social work is a profession that advocates for the human rights of people as well as focuses on the responsibility that comes with these rights. Just as the Bill of Rights is the cornerstone of democracy and protects our rights, the social work code of ethics is the cornerstone that ensures quality social work services. 

The University of the Free State (UFS) second-year social work students took an oath on 22 March which binds them to the social work code of ethics. Social workers have the Global Agenda for Social Work and Social Development which consists of four pillars. Focus is drawn to the last pillar, Strengthening Recognition of the Importance of Human Relationships. Human relationships are the core of social work and social development. These relationships take various forms, including social, personal, interpersonal, and therapeutic relationships, among various people and in various settings. In relationships where people flourish, trust is crucial. In contrast, mistrust skews relationships in a negative way. 

Respecting diversity through joint social action

The Ubuntu pan-African philosophical framework is the greatest place to understand the significance of human relationships. To promote and strive for the strengthening of relationships, this year’s theme for Social Work Day is “Respecting Diversity Through Joint Social Action”. If we can stop criticising people that do not live, believe, or think according to our constructed standards of being, we will be able to do so much more as humanity. If we start embracing peoples’ diversities and take time to start building relationships with various people and bridge any existing gaps, we will realise that diversity is an integral aspect of changing the world in a positive manner. Corresponding to human rights and the theme of World Social Work Day, is the theme “Destigmatising intellectual disability through shifting attitudes” for Intellectual Disability Awareness Month [IDAM] which also takes place later in March. Another way through which we can start building relationships and embrace diversity is by participating in this year’s South African Federation for Mental Health challenge where CEOs of different institutions are challenged to spend one day in a wheelchair as part of an awareness-raising campaign to destigmatise intellectual disabilities.

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Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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