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Embracing diversity, strengthening human relationships and collective responsibility

22 March 2023 | Story Mariette Joubert | Photo Unsplash

South Africa celebrated Human Rights Day and World Social Work Day on 21 March 2023. Social work is a profession that advocates for the human rights of people as well as focuses on the responsibility that comes with these rights. Just as the Bill of Rights is the cornerstone of democracy and protects our rights, the social work code of ethics is the cornerstone that ensures quality social work services.

The University of the Free State (UFS) second-year social work students took an oath on 22 March which binds them to the social work code of ethics. Social workers have the Global Agenda for Social Work and Social Development which consists of four pillars. Focus is drawn to the last pillar, Strengthening Recognition of the Importance of Human Relationships. Human relationships are the core of social work and social development. These relationships take various forms, including social, personal, interpersonal, and therapeutic relationships, among various people and in various settings. In relationships where people flourish, trust is crucial. In contrast, mistrust skews relationships in a negative way.

Respecting diversity through joint social action

The Ubuntu pan-African philosophical framework is the greatest place to understand the significance of human relationships. To promote and strive for the strengthening of relationships, this year’s theme for Social Work Day is “Respecting Diversity Through Joint Social Action”. If we can stop criticising people that do not live, believe, or think according to our constructed standards of being, we will be able to do so much more as humanity. If we start embracing peoples’ diversities and take time to start building relationships with various people and bridge any existing gaps, we will realise that diversity is an integral aspect of changing the world in a positive manner. Corresponding to human rights and the theme of World Social Work Day, is the theme “Destigmatising intellectual disability through shifting attitudes” for Intellectual Disability Awareness Month [IDAM] which also takes place later in March. Another way through which we can start building relationships and embrace diversity is by participating in this year’s South African Federation for Mental Health challenge where CEOs of different institutions are challenged to spend one day in a wheelchair as part of an awareness-raising campaign to destigmatise intellectual disabilities.

News Archive

UFS scoops up MACE special award for consistent excellence

2016-12-02

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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