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15 March 2023 | Story Jóhann Thormählen | Photo Supplied
Nomsa Mathontsi is a senior member of the Kovsie women’s football team and has played in two Varsity Football and three USSA tournaments.

Nomsa Mathontsi senior member of the University of the Free State (UFS) Women’s Football team has, despite enormous challenges excelled and achieved remarkable heights on and off the field.

Ms Mathontsi has been an avid sportsperson from an early age. Among her many extraordinary achievements the talented Ms Mathontsi has also been on the South African Women’s National Soccer squad Banyana Banyana.

What many may not know though, is that this is notwithstanding the obstacle Ms Mathontsi overcame in order to reach such heights. The Kovsie striker has limited hearing in her right ear and received a cochlear implant before she began her UFS journey in 2018.

I got affected when I was really young. I was doing athletics. This one time I had a very hectic race, which blocked my right ear –

At the University of the Free State Kovsie Health takes into account the medical history of its’ high-performance athletes who are closely monitored with the aim of achieving optimal performance. As in the case of Ms Mathonsi it is most important that the medical practitioner, Dr Gerhard Jansen, and his team at Kovsie Health take into consideration her medical history. 

Kovsie Health provides a range of services to the UFS football programme that include: medical screenings; injury diagnosis; treatment; and rehabilitation. 

Compulsory medicals

“I got affected when I was really young. I was doing athletics. This one time I had a very hectic race, which blocked my right ear.

“At first my family thought it was going to be OK, until we realised it was extremely serious and we had to do medicals,” the versatile player says.

Ms Mathontsi, a BAdmin student in Economic and Management Sciences has an implant in her skull but cannot play with her hearing device.

“Even the implant itself can be dangerous. If someone hits me with an elbow or something hard or (on the) head, it will hurt.”

It is compulsory for all UFS football players to take the South African Football Association medicals. Kovsie Health assists players in this process. This is conducted before each new season and include a basic medical, family and practice history, basis line tests, injury assessments etc.

According to Jansen, Kovsie Health needs to be aware of Mathontsi’s medical history so that they may make informed decisions and provide guidance. We will document it and if she should get concussion you will have to take it into account. We for instance know we shouldn’t see a loss of hearing as a negative sign.”

Special Kovsie football family

Mathontsi has represented the UFS in two Varsity Football campaigns, three USSA tournaments and plays in the Free State Sasol League.

Although she hasn’t made her international debut, she received two call-ups to the South African women’s squad and trained with Banyana Banyana.

The number 8 loves her UFS football family and says she has also learnt to balance sport and university.

“I think it is the bond and relationships we have with each other on and off the field that makes it special.

“I have learnt a lot in terms of leadership and how to take leadership as a senior player in the team.”

News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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