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15 March 2023 | Story Jóhann Thormählen | Photo Supplied
Nomsa Mathontsi is a senior member of the Kovsie women’s football team and has played in two Varsity Football and three USSA tournaments.

Nomsa Mathontsi senior member of the University of the Free State (UFS) Women’s Football team has, despite enormous challenges excelled and achieved remarkable heights on and off the field.

Ms Mathontsi has been an avid sportsperson from an early age. Among her many extraordinary achievements the talented Ms Mathontsi has also been on the South African Women’s National Soccer squad Banyana Banyana.

What many may not know though, is that this is notwithstanding the obstacle Ms Mathontsi overcame in order to reach such heights. The Kovsie striker has limited hearing in her right ear and received a cochlear implant before she began her UFS journey in 2018.

I got affected when I was really young. I was doing athletics. This one time I had a very hectic race, which blocked my right ear –

At the University of the Free State Kovsie Health takes into account the medical history of its’ high-performance athletes who are closely monitored with the aim of achieving optimal performance. As in the case of Ms Mathonsi it is most important that the medical practitioner, Dr Gerhard Jansen, and his team at Kovsie Health take into consideration her medical history. 

Kovsie Health provides a range of services to the UFS football programme that include: medical screenings; injury diagnosis; treatment; and rehabilitation. 

Compulsory medicals

“I got affected when I was really young. I was doing athletics. This one time I had a very hectic race, which blocked my right ear.

“At first my family thought it was going to be OK, until we realised it was extremely serious and we had to do medicals,” the versatile player says.

Ms Mathontsi, a BAdmin student in Economic and Management Sciences has an implant in her skull but cannot play with her hearing device.

“Even the implant itself can be dangerous. If someone hits me with an elbow or something hard or (on the) head, it will hurt.”

It is compulsory for all UFS football players to take the South African Football Association medicals. Kovsie Health assists players in this process. This is conducted before each new season and include a basic medical, family and practice history, basis line tests, injury assessments etc.

According to Jansen, Kovsie Health needs to be aware of Mathontsi’s medical history so that they may make informed decisions and provide guidance. We will document it and if she should get concussion you will have to take it into account. We for instance know we shouldn’t see a loss of hearing as a negative sign.”

Special Kovsie football family

Mathontsi has represented the UFS in two Varsity Football campaigns, three USSA tournaments and plays in the Free State Sasol League.

Although she hasn’t made her international debut, she received two call-ups to the South African women’s squad and trained with Banyana Banyana.

The number 8 loves her UFS football family and says she has also learnt to balance sport and university.

“I think it is the bond and relationships we have with each other on and off the field that makes it special.

“I have learnt a lot in terms of leadership and how to take leadership as a senior player in the team.”

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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