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Talented UFS students attract potential employers to career fairs

16 March 2023 | Story Lunga Luthuli | Photo Sonia Small

UFS Career Fair — University of the Free State students listening attentively and taking tips to help them navigate growth in their chosen careers during the Career Fair held in the Callie Human Hall on the Bloemfontein Campus.

For the first time since 2020, we saw the return of in-person career fairs to the University of the Free State (UFS). The fair was presented in the Callie Human Hall on the Bloemfontein Campus for companies looking to recruit university talent and selling themselves to top institutional talent on offer.

During the career fair, Career Services invites companies to interact and share information with students without the added pressure of an actual application, interview, and recruitment process.

Belinda Janeke, Head: Career Services in the Division of Student Affairs, said: “Companies jump at the opportunity to sell themselves to top talent, and are always eager to share information with students and to answer burning questions about position requirements and prospects.”

Janeke said the first of four career fairs planned for the year emphasised local opportunities and talent. The Career Services Office encourages students to explore the excellent career opportunities available in South Africa and the Free State and promotes local talent to potential employers.

All the sessions presented at the UFS Career Fair are recorded for on-demand viewing on the UFS website. The career weeks are hybrid events, with the option to attend online or in person. Janeke said Career Services also visits the Qwaqwa Campus every semester for face-to-face engagements with students.

“Career fairs are common practice for educational institutions globally, and during the COVID-19 lockdown, such events were not possible. We are excited to be hosting a physical fair again, and this made us realise that students have a need to meet potential employers in a physical setting to ask questions that may not always be appropriate for discussion in an interview,” added Janeke.

Janeke said students can look forward to the SAGEA Virtual GradExpo in May, July, and August and the AgriCareerConnect, which usually generates a lot of interest among students. Janeke said, “This year’s AgriCareerConnect will focus on animal science, horticulture and crop sciences, and integrated disciplines.”

Other career week and career fair dates to look forward to include:

Faculty of Law: Career Week 22 March-24 March 2023 and Career Fair on 23 March 2023

Faculty of Natural and Agricultural Sciences: Career Week 2 May-5 May 2023 and Career Fair on 4 May 2023

Faculty of Education: Career Fair on 24 July 2023

Faculty of the Humanities: Career Week 31 July-4 August and General Career Fair on 3 August 2023

Faculty of Theology and Religion: Career Fair on 16 August 2023

Pictured second and third from the right are Career Service’s Yolisa Xatasi, Administrative Assistant, and Nobesuthu Sonti, Senior Student Relations Officer, in a jovial mood with career ambassadors – a reminder of the value of face-to-face gatherings after the Career Fair has been hosted virtually for the past two years.
(Photo: Sonia Small)

News Archive

Kovsies proud of a gold PRISM Award for safety campaign

2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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