Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
17 May 2023 | Story NONSINDISO QWABE | Photo SUPPLIED
Matsimela Setenane
Matsimela Setenane speaking about his book Haeso ke Naheng at the launch event on the Qwaqwa Campus.

In celebration of African linguistic diversity and the power of indigenous creative expression, the UFS African Languages Press, in collaboration with the Academy for Multilingualism on the Qwaqwa Campus, kick-started Africa Month with the launch of the African Languages Press on the campus, as well as the Multilingual Hub, and finally, its first product, a book titled Haeso ke Naheng by former UFS Qwaqwa Campus student Matsimela Setenane.

The African Languages Press was launched on the Bloemfontein Campus in May 2022.

In her opening remarks, Dr Tholani Hlongwa, Deputy Director of the Academy of Multilingualism, said the Languages Press and Multilingual Hub would work together to publish high-quality original content in African languages. “We will promote writing in African languages and position the UFS as a hub, promoter, and preserver of African languages in South Africa. We want to support upcoming authors by providing high-quality editorial services and bridge the gap left by the mainstream publishing industry by increasing the publication of African languages, among other things.” 

A creative expression of the Sesotho language

Haeso ke Naheng, a fictional Sesotho novel, looks at the life of Thabo, an orphan who witnessed the takeover of his place of birth. He grows up to be a revolutionary Sesotho warrior who fights to reclaim his birthplace. His story resonates with his life; the author told the audience during the book launch. “Through writing this book, I discovered a lot about my origins as a Mosotho man. It is our responsibility as young people to continue digging to discover who we are so that we, too, will have knowledge to pass on to our children”, he said.

Setenane was born and bred in Qwaqwa and obtained his BSc degree majoring in Physics and Chemistry qualification from the Bloemfontein Campus in 2019. His love for Sesotho literature has grown over the years, and he hopes to produce more literature that celebrates the creative expression of his culture. He is currently busy with his first poetry anthology, which is also in Sesotho.

A platform to reignite free expression in indigenous languages

The guest speaker for the launch was Dr Edwin Mohatlane, who praised the UFS for the strides it's taking towards preserving and promoting African indigenous languages. “This is a milestone in the development of our languages. Our languages are doomed to extinction because of our attitudes towards them. I hope that the African Languages Press and the Multilingual Hub will be used to promote the literary and aesthetic talents in our languages”, he said.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept