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17 May 2023 | Story NONSINDISO QWABE | Photo SUPPLIED
Matsimela Setenane
Matsimela Setenane speaking about his book Haeso ke Naheng at the launch event on the Qwaqwa Campus.

In celebration of African linguistic diversity and the power of indigenous creative expression, the UFS African Languages Press, in collaboration with the Academy for Multilingualism on the Qwaqwa Campus, kick-started Africa Month with the launch of the African Languages Press on the campus, as well as the Multilingual Hub, and finally, its first product, a book titled Haeso ke Naheng by former UFS Qwaqwa Campus student Matsimela Setenane.

The African Languages Press was launched on the Bloemfontein Campus in May 2022.

In her opening remarks, Dr Tholani Hlongwa, Deputy Director of the Academy of Multilingualism, said the Languages Press and Multilingual Hub would work together to publish high-quality original content in African languages. “We will promote writing in African languages and position the UFS as a hub, promoter, and preserver of African languages in South Africa. We want to support upcoming authors by providing high-quality editorial services and bridge the gap left by the mainstream publishing industry by increasing the publication of African languages, among other things.” 

A creative expression of the Sesotho language

Haeso ke Naheng, a fictional Sesotho novel, looks at the life of Thabo, an orphan who witnessed the takeover of his place of birth. He grows up to be a revolutionary Sesotho warrior who fights to reclaim his birthplace. His story resonates with his life; the author told the audience during the book launch. “Through writing this book, I discovered a lot about my origins as a Mosotho man. It is our responsibility as young people to continue digging to discover who we are so that we, too, will have knowledge to pass on to our children”, he said.

Setenane was born and bred in Qwaqwa and obtained his BSc degree majoring in Physics and Chemistry qualification from the Bloemfontein Campus in 2019. His love for Sesotho literature has grown over the years, and he hopes to produce more literature that celebrates the creative expression of his culture. He is currently busy with his first poetry anthology, which is also in Sesotho.

A platform to reignite free expression in indigenous languages

The guest speaker for the launch was Dr Edwin Mohatlane, who praised the UFS for the strides it's taking towards preserving and promoting African indigenous languages. “This is a milestone in the development of our languages. Our languages are doomed to extinction because of our attitudes towards them. I hope that the African Languages Press and the Multilingual Hub will be used to promote the literary and aesthetic talents in our languages”, he said.

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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