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17 May 2023 | Story NONSINDISO QWABE | Photo SUPPLIED
Matsimela Setenane
Matsimela Setenane speaking about his book Haeso ke Naheng at the launch event on the Qwaqwa Campus.
In celebration of African linguistic diversity and the power of indigenous creative expression, the UFS African Languages Press, in collaboration with the Academy for Multilingualism on the Qwaqwa Campus, kick-started Africa Month with the launch of the African Languages Press on the campus, as well as the Multilingual Hub, and finally, its first product, a book titled Haeso ke Naheng by former UFS Qwaqwa Campus student Matsimela Setenane.

The African Languages Press was launched on the Bloemfontein Campus in May 2022.

In her opening remarks, Dr Tholani Hlongwa, Deputy Director of the Academy of Multilingualism, said the Languages Press and Multilingual Hub would work together to publish high-quality original content in African languages. “We will promote writing in African languages and position the UFS as a hub, promoter, and preserver of African languages in South Africa. We want to support upcoming authors by providing high-quality editorial services and bridge the gap left by the mainstream publishing industry by increasing the publication of African languages, among other things.” 

A creative expression of the Sesotho language

Haeso ke Naheng, a fictional Sesotho novel, looks at the life of Thabo, an orphan who witnessed the takeover of his place of birth. He grows up to be a revolutionary Sesotho warrior who fights to reclaim his birthplace. His story resonates with his life; the author told the audience during the book launch. “Through writing this book, I discovered a lot about my origins as a Mosotho man. It is our responsibility as young people to continue digging to discover who we are so that we, too, will have knowledge to pass on to our children”, he said.

Setenane was born and bred in Qwaqwa and obtained his BSc degree majoring in Physics and Chemistry qualification from the Bloemfontein Campus in 2019. His love for Sesotho literature has grown over the years, and he hopes to produce more literature that celebrates the creative expression of his culture. He is currently busy with his first poetry anthology, which is also in Sesotho.

A platform to reignite free expression in indigenous languages

The guest speaker for the launch was Dr Edwin Mohatlane, who praised the UFS for the strides it's taking towards preserving and promoting African indigenous languages. “This is a milestone in the development of our languages. Our languages are doomed to extinction because of our attitudes towards them. I hope that the African Languages Press and the Multilingual Hub will be used to promote the literary and aesthetic talents in our languages”, he said.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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