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18 May 2023 | Story KEKELETSO TAKANG | Photo PEXELS
Faculty of Economic and Management Sciences promotes student engagement and employability

The University of the Free State’s (UFS) drive towards student engagement and graduate employability necessitates the development and implementation of value-adding initiatives. One such initiative is the Business Management Start-up offered by the Faculty of Economic and Management Sciences.

The initiative is not only aimed at getting potential (nascent) entrepreneurs (students, lecturers, stream of external entrepreneurs) actively involved in entrepreneurship, but also to keep them engaged and take them through a value chain to enable them to establish and run a sustainable business. The Business Management Start-Up Initiative will equip students with practical experience, along with the theoretical knowledge that they will accumulate, thus delivering resilient, capable, proudly Kovsie students to industry.

Students will fundamentally understand how business works, improving their employability when they enter a business as employees, and providing them with the skills to become self-employed.

Students can look forward to several interactive sessions with knowledgeable presenters, who will guide them through a well-structured process to continuously evaluate their business ideas against the knowledge gained. Moreover, the active involvement of mentors implies that students will have access to expert sounding boards for advice and motivation. Lastly, due to the partnerships with external stakeholders, students will be exposed to ‘real-life’ industry situations, exposing them to a wealth of industry-specific knowledge.

And just in case that is not enough to get you excited, let the possibility of funding for your new venture be the last drop of motivation you need to fill your tank for action!

Come join the Business Management team every Wednesday between 13:00 and 14:00 in the Flippie Groenewoud Gebou (FGG) 378 to be part of this exciting opportunity!

For more information on the initiative and the topics, click here.

News Archive

The value of sport discussed by international figure
2010-03-31

 
At the presentation were, from the left, front: Ms Corrie Sears, University of Nebraska; Ms Martie Nortje, Corporate Relations at the UFS; back: Dougie Heymans, KovsieSport at the UFS; and Prof. Niel Viljoen, Vice-Rector: Operations.
Photo: Leonie Bolleurs

 
The University of the Free State’s (UFS) Divisions Corporate Relations and KovsieSport recently hosted the Director of Academic Marketing from the University of Nebraska in the United States of America, Corrie Sears. She conducted a presentation on “The value of sport for a university’s brand.”

According to Ms Sears, branding must be an integral part of a university’s awareness campaigns. This could help to increase attendance on sports days. Ms Sears’s presentation also left attendees with some good examples on creating the right atmosphere on the day that a sports game is played. The University of Nebraska is known for their more than 300 consecutive total sell-outs of their football games.

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