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18 May 2023 | Story KEKELETSO TAKANG | Photo PEXELS
Faculty of Economic and Management Sciences promotes student engagement and employability

The University of the Free State’s (UFS) drive towards student engagement and graduate employability necessitates the development and implementation of value-adding initiatives. One such initiative is the Business Management Start-up offered by the Faculty of Economic and Management Sciences.

The initiative is not only aimed at getting potential (nascent) entrepreneurs (students, lecturers, stream of external entrepreneurs) actively involved in entrepreneurship, but also to keep them engaged and take them through a value chain to enable them to establish and run a sustainable business. The Business Management Start-Up Initiative will equip students with practical experience, along with the theoretical knowledge that they will accumulate, thus delivering resilient, capable, proudly Kovsie students to industry.

Students will fundamentally understand how business works, improving their employability when they enter a business as employees, and providing them with the skills to become self-employed.

Students can look forward to several interactive sessions with knowledgeable presenters, who will guide them through a well-structured process to continuously evaluate their business ideas against the knowledge gained. Moreover, the active involvement of mentors implies that students will have access to expert sounding boards for advice and motivation. Lastly, due to the partnerships with external stakeholders, students will be exposed to ‘real-life’ industry situations, exposing them to a wealth of industry-specific knowledge.

And just in case that is not enough to get you excited, let the possibility of funding for your new venture be the last drop of motivation you need to fill your tank for action!

Come join the Business Management team every Wednesday between 13:00 and 14:00 in the Flippie Groenewoud Gebou (FGG) 378 to be part of this exciting opportunity!

For more information on the initiative and the topics, click here.

News Archive

Researcher transforms despair into diamonds
2016-01-18

PhD candidate, Lerato Machetela and some members of the group Diamonds in the Rough having some fun between rehearsals.

Awash in hopelessness, substance abuse, violence, and sexual promiscuity. This is the lived reality of the youth in Jagersfontein. But now Lerato Machetela is using her research to change it.

As a PhD candidate in Trauma, Forgiveness, and Reconciliation Studies at the University of the Free State (UFS), Machetela assembled a group of 14 young men – ranging between the ages of 9 and 18 – who call themselves Jagersfontein’s Diamonds in the Rough. Combining elements from psychology, education, and entertainment, Machetela has established a platform that grounds these young ones adrift in circumstances. By means of song and dance, these young ones have become grounded through creativity.

While discussing what it means to be free in the new South Africa, Machetela asked the group to come up with a song similar to the struggle song, ‘Nelson Mandela usi litheli ixolo’.

Jagersfontein’s Diamonds in the Rough Researcher, Lerato Machetela, combines psychology, education, and entertainment to ground local youths through creativity.

The result: He’s a teenager, but he drinks Hansa.

“This then developed into a dance routine depicting what the youth is doing with their freedom,” Machetela says. With each beat of their boots and rhythmic clap of their hands, the group illustrates the ways in which the youth has constructed – and come to understand – their daily realities. “The routine includes the expression of alcohol and drug abuse, and ends of with the importance of education.”

Through the creative expressions of Diamonds in the Rough, Machetela is able not only to explore the reality of the youth in Jagersfontein, but also to investigate intergenerational trauma. “I am looking at whether there is a relationship between these young people’s current circumstances and the experiences of their parents’ generation during the apartheid years. That is, what sort of meanings do they construct as young, black South Africans growing up in the new South Africa?”

What started off as a research project is now rippling beyond academic spheres, though. The Free State Department of Sport, Arts, Culture and Recreation has taken note of this initiative. As a result, the group has already performed at the Bloem Show, International Museums Day, and Heritage Day celebrations, as well as at the Mangaung African Cultural Festival (MACUFE).  

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