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18 May 2023 | Story KEKELETSO TAKANG | Photo PEXELS
Faculty of Economic and Management Sciences promotes student engagement and employability

The University of the Free State’s (UFS) drive towards student engagement and graduate employability necessitates the development and implementation of value-adding initiatives. One such initiative is the Business Management Start-up offered by the Faculty of Economic and Management Sciences.

The initiative is not only aimed at getting potential (nascent) entrepreneurs (students, lecturers, stream of external entrepreneurs) actively involved in entrepreneurship, but also to keep them engaged and take them through a value chain to enable them to establish and run a sustainable business. The Business Management Start-Up Initiative will equip students with practical experience, along with the theoretical knowledge that they will accumulate, thus delivering resilient, capable, proudly Kovsie students to industry.

Students will fundamentally understand how business works, improving their employability when they enter a business as employees, and providing them with the skills to become self-employed.

Students can look forward to several interactive sessions with knowledgeable presenters, who will guide them through a well-structured process to continuously evaluate their business ideas against the knowledge gained. Moreover, the active involvement of mentors implies that students will have access to expert sounding boards for advice and motivation. Lastly, due to the partnerships with external stakeholders, students will be exposed to ‘real-life’ industry situations, exposing them to a wealth of industry-specific knowledge.

And just in case that is not enough to get you excited, let the possibility of funding for your new venture be the last drop of motivation you need to fill your tank for action!

Come join the Business Management team every Wednesday between 13:00 and 14:00 in the Flippie Groenewoud Gebou (FGG) 378 to be part of this exciting opportunity!

For more information on the initiative and the topics, click here.

News Archive

Beauty personified through written word
2016-07-29

Description: Zubeida Jaffer Tags: Zubeida Jaffer

Dr Thozama April, University of Fort Hare
historian, Zubeida Jaffer, current Writer-in-Residence
in the Department of Communication Sciences
at the UFS and author of Beauty of the Heart:
The life and times of Charlotte Mannya Maxeke
and Prof Jonathan Jansen, Vice-Chancellor and Rector
of the UFS at the book launch of Zubeida Jaffer.
Photo: Rulanzen Martin

“It is quite easy to write a book in a professional capacity but very difficult to write a book from the heart.”

These were the words of Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), at the launch of Beauty of the Heart: The life and times of Charlotte Mannya Maxeke by Zubeida Jaffer, the current Writer-in-Residence in the Department of Communication Sciences at the UFS.

Perseverance and dedication yields results

Writing a book from the heart is exactly what Jaffer, an award-winning South African journalist and author, set out to do. “When you make the choice to write a story, you need to be very dedicated,” she said.

As this is Jaffer’s third book, one would think that she would have no difficulty in putting pen to paper. On the contrary, she mentioned that it was, in fact, the hardest book she has written because the narrative was not easy to get hold of.

“I wanted Charlotte’s voice to come through, and it took my team and I three years of research and writing,” she said.

Maxeke’s story helps to shape South African society

The three-person panel, hosted by the UFS Sasol Library and SUN MeDIA, and chaired by Prof Jansen, included Jaffer and Dr Thozama April, University of Fort Hare historian who had done her PHD thesis on Maxeke.

Dr April said that Maxeke’s life story is an inspiring one, as it encourages a rethinking of established narratives. “These established narratives have made it possible for historians and researchers to write about the shaping of South African society,” she said.

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