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18 May 2023 | Story KEKELETSO TAKANG | Photo PEXELS
Faculty of Economic and Management Sciences promotes student engagement and employability

The University of the Free State’s (UFS) drive towards student engagement and graduate employability necessitates the development and implementation of value-adding initiatives. One such initiative is the Business Management Start-up offered by the Faculty of Economic and Management Sciences.

The initiative is not only aimed at getting potential (nascent) entrepreneurs (students, lecturers, stream of external entrepreneurs) actively involved in entrepreneurship, but also to keep them engaged and take them through a value chain to enable them to establish and run a sustainable business. The Business Management Start-Up Initiative will equip students with practical experience, along with the theoretical knowledge that they will accumulate, thus delivering resilient, capable, proudly Kovsie students to industry.

Students will fundamentally understand how business works, improving their employability when they enter a business as employees, and providing them with the skills to become self-employed.

Students can look forward to several interactive sessions with knowledgeable presenters, who will guide them through a well-structured process to continuously evaluate their business ideas against the knowledge gained. Moreover, the active involvement of mentors implies that students will have access to expert sounding boards for advice and motivation. Lastly, due to the partnerships with external stakeholders, students will be exposed to ‘real-life’ industry situations, exposing them to a wealth of industry-specific knowledge.

And just in case that is not enough to get you excited, let the possibility of funding for your new venture be the last drop of motivation you need to fill your tank for action!

Come join the Business Management team every Wednesday between 13:00 and 14:00 in the Flippie Groenewoud Gebou (FGG) 378 to be part of this exciting opportunity!

For more information on the initiative and the topics, click here.

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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