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10 May 2023 | Story André Damons | Photo International Council of Nurses
Our Nurses Our Future - International Council of Nurses
International Nurses Day is celebrated around the world on May 12, the anniversary of the birthday of Florence Nightingale. The theme for the 2023 celebration is: Our Nurses. Our Future.

The School of Nursing at the University of the Free State (UFS) will be celebrating International Nurses Day on 12 May 2023, commemorating the anniversary of the birth of Florence Nightingale, the founder of modern-day nursing. The theme for this year’s celebration day is: “Our Nurses. Our Future” as announced by the International Council of Nurses (ICN). The theme of the international global campaign focuses on nursing in the future in order to address global health challenges and improve global health for all.

Nurses are on the frontline, and are pillars of health care systems, spending 24 hours with patients. The future of the nursing profession is mainly dependent on the quality of education offered by nursing education institutions. The School of Nursing trains nurses as clinical specialists and researchers to improve quality patient care.

“The sacrifices and selfless work done by the nurses during the pandemic displays the values of their contribution towards the health of the society. Thus, protection, support and respect for nurses should be promoted to retain and invest in them. The school believes it is not too late for the lessons learnt from the COVID-19 pandemic to be translated into actions for the future, which is the core message of the theme by ICN for 2023,” says Dr Jeanette Sebaeng, Head of the School of Nursing.

Day of activities

In joining the world to celebrate Nurses Day, the school has invited stakeholders and partners in health from both the public and private sectors. The audience will be addressed by among others Prof Mokgadi Matlakala, the Academic Chairperson of the Department of Health Studies at UNISA and the Deputy Chairperson of the Forum for University Deans in South Africa (FUNDISA). There will be several activities taking place during the day that include the Amazing Race, outdoor events, and a tree-planting to commemorate those nurses who lost their lives during the pandemic. It also aims to envision the future of nursing.

The outdoor activities will be held concurrently with the main event from 9:00 to 13:00, with stalls portraying nursing services in various contexts, for example, at private hospitals, Kovsies and in the community. Those who wish to donate blood can visit the South African National Blood Services stall. Basic screening tests such as blood pressure and blood glucose checks will be provided for free to the university community.

The Amazing Race will be held at 10:00, starting at the Amphitheatre above the Equitas parking area, where teams of four stand a chance to win prizes. All students on campus may take part in the competition. The link below can be used by teams who want enter:

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Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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