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04 May 2023 | Story Lunga Luthuli | Photo Supplied
Juanita
As a member of the USAf Leadership Management Strategy Group, Juanita Burjins will help member universities and other key role players with their leadership and management development needs.

Juanita Burjins, Head: Leadership and Development in the Department of Human Resources at the University of the Free State, was recently appointed as a member of the Universities South Africa’s Leadership Management Strategy Group (LMSG). The appointment to the group in April 2023 is a testament and a recognition of Burjin’s leadership and expertise, not only in the field of human resources but also in the higher education sector.

The LMSG is responsible for initiating activities that would allow it to develop evidence-based influences on the work of Higher Education Learner Management (HELM), and to advise the board on the programmatic direction of HELM, including its financial sustainability and identifying opportunities for the growth and expansion of its post-school education and training.

As a member of the USAf Leadership Management Strategy Group – a position Burjins will hold for three years – she will contribute and provide strategic advice to the USAf Board, the Chief Executive, and the Director of Higher Education Leadership and Management, regarding planning, implementation, and monitoring. 

Burjins said: “I was nominated by the Skills Development Facilitators Forum; in the group, I will be responsible for engagement and alignment with member universities and other key role players in terms of their leadership and management development needs.”  

Beaming with pride, Burjins is looking forward to “working with a group of expert leaders within the higher education sector and contributing to enabling and empowering learning opportunities”. 

“I am proud that I could represent the University of the Free State in this capacity and contribute to the stability and effectiveness of institutional leadership and management in the higher education sector. With the opportunity, I am also looking forward to providing strategic advice, advocacy, and tactical programme management support for HELM, and identifying potential national and regional collaborations and partnerships with other universities,” added Burjins.

Burjins believes it is important to have the USAf Leadership Management Strategy Group in higher education, as it provides ‘strategic advice to the USAf Board on the planning, implementation, and monitoring of HELM for the engagement and alignment of member universities in terms of the leadership and development needs as well as the relevance and responsiveness of programme offering and other services in leadership and development.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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