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Juanita Burjins joins USAf leadership team, contributing strategic expertise

04 May 2023 | Story Lunga Luthuli | Photo Supplied

Juanita Burjins, Head: Leadership and Development in the Department of Human Resources at the University of the Free State, was recently appointed as a member of the Universities South Africa’s Leadership Management Strategy Group (LMSG). The appointment to the group in April 2023 is a testament and a recognition of Burjin’s leadership and expertise, not only in the field of human resources but also in the higher education sector.

The LMSG is responsible for initiating activities that would allow it to develop evidence-based influences on the work of Higher Education Learner Management (HELM), and to advise the board on the programmatic direction of HELM, including its financial sustainability and identifying opportunities for the growth and expansion of its post-school education and training.

As a member of the USAf Leadership Management Strategy Group – a position Burjins will hold for three years – she will contribute and provide strategic advice to the USAf Board, the Chief Executive, and the Director of Higher Education Leadership and Management, regarding planning, implementation, and monitoring.

Burjins said: “I was nominated by the Skills Development Facilitators Forum; in the group, I will be responsible for engagement and alignment with member universities and other key role players in terms of their leadership and management development needs.”

Beaming with pride, Burjins is looking forward to “working with a group of expert leaders within the higher education sector and contributing to enabling and empowering learning opportunities”.

“I am proud that I could represent the University of the Free State in this capacity and contribute to the stability and effectiveness of institutional leadership and management in the higher education sector. With the opportunity, I am also looking forward to providing strategic advice, advocacy, and tactical programme management support for HELM, and identifying potential national and regional collaborations and partnerships with other universities,” added Burjins.

Burjins believes it is important to have the USAf Leadership Management Strategy Group in higher education, as it provides ‘strategic advice to the USAf Board on the planning, implementation, and monitoring of HELM for the engagement and alignment of member universities in terms of the leadership and development needs as well as the relevance and responsiveness of programme offering and other services in leadership and development.

News Archive

Trading innovative ideas for academic bursaries worth R275 000

2015-11-09

The top three individual bursary winners with TATA and UFS representatives. From Left: Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo: Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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