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UFS honours alumni at Chancellor’s Distinguished Alumni Awards Dinner

31 May 2023 | Story Sieraaj Ahmed | Photo Sonia Small

The University of the Free State (UFS) Chancellor, Prof Bonang Mohale, and UFS Rector and Vice-Chancellor, Prof Francis Petersen, recently hosted the UFS’s 38 ^th UFS Chancellor’s Distinguished Alumni Awards (CDAA) Dinner. The event took place in the Callie Human Centre on the UFS Bloemfontein Campus and honoured 10 outstanding UFS alumni for their achievements in both their personal and professional capacities.

“The UFS’s CDAA Awards are important to help represent those without a voice, thereby releasing better humans who care deeply for each other and are meaningfully connected, incredibly constructive citizens who are catalysts of change – to change us from humankind to kind humans, simply because kindness is the highest form of intelligence. To change us from important people to persons of significance – from taking to giving, as a new form of transformative philanthropy,” Prof Mohale told awardees and other UFS alumni who attended the dinner.

UFS alumni excelling in their various fields

Gerda Steyn, who recently made history by becoming the first woman to win the Two Oceans Marathon four consecutive times, was recognised as the Chancellor’s Distinguished Alumnus of the Year award winner. This is the highest honour bestowed upon an alumnus and celebrates someone who serves to inspire fellow alumni, current students, and the community at large. Steyn’s parents, Pieter and Trudie Steyn accepted the award on her behalf. (A full list of awardees can be found at the end of this story).

Prof Petersen applauded all the winners as well as UFS alumni everywhere who excel in their various fields. “Excellence is part of our DNA, and our valued alumni across the globe are the products of this. We believe the impact our alumni are making at every level should be continuously encouraged for the greater good, through recognition and celebration of achievements. This is why the Chancellor’s Distinguished Alumni Awards Ceremony has shed light on the impact of our exceptional alumni for the past 38 years and will continue to do so.”

He urged all alumni to learn more about Vision 130, an elaboration of the UFS’s strategic intent to reposition the institution ahead of 2034, when UFS will commemorate its 130th anniversary. “Vision 130 is centred around the pillars of academic excellence, quality, and impact; creating maximum societal impact with sustainable relationships; and establishing a diverse, inclusive, and equitable university. The alumni honoured this year are an embodiment of our Vision 130, and we congratulate them and look forward to the great achievements that are on the horizon for you and the rest of the UFS community.”



Cum Laude Award winner, Dr Maryam Amra Jordaan, with Prof Francis Petersen, UFS Rector and Vice-Chancellor, and Prof Bonang Mohale, UFS Chancellor, at the 38^th Chancellor’s Distinguished Alumni Awards Dinner.		Kovsie Ambassador Award winner, Uyleta Nel-Marais, with Prof Francis Petersen, UFS Rector and Vice-Chancellor, and Prof Bonang Mohale, UFS Chancellor, at the 38^th Chancellor’s Distinguished Alumni Awards Dinner.

38^th Chancellor’s Distinguished Alumni Awards (CDAA) winners – 20 May 2023

Chancellor’s Distinguished Alumnus of the Year

GERDA STEYN

Young Alumnus of the Year

SEBABATSO TSAOANE

Executive Management Award

PROF FRANCOIS STRYDOM

PROF ABDON ATANGANA

Cum Laude Award

DR SOLOMON WERTA

DR MARYAM AMRA JORDAAN

PROF ANDRIES STULTING

Kovsie Ambassador Award

REHAN GREEFF

UYLETA NEL-MARAIS

ELIZABETH MOKGOSI

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News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture

2014-10-31

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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