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UFS invites staff and students to participate in Language Resource Audit

05 May 2023 | Story EDZANI NEPHALELA | Photo Supplied

The University of the Free State (UFS), in collaboration with the Department of Science and Innovation (DSI), South African Centre for Digital Language Resources (SADiLaR), Council for Scientific and Industrial Research (CSIR), and Universities South Africa (USAf), will be conducting its Language Resource Audit for the UFS on 2 June 2023.

This audit process will assess the resources available and required for the implementation of a Language policy framework for higher education (2020) – such as the development of multilingual terminologies, translation services for teaching and learning materials, campus signage, as well as various multimedia collateral – including their quality and relevance to the needs of the students and faculty. The audit will include an assessment of existing resources and whether they are furthering implementation goals, and may also include the gathering of feedback from students and faculty to identify improvement areas.

Dr Nomalungelo Ngubane, Director of the UFS Academy for Multilingualism, said the process will help the UFS identify the essential languages resources that are available for the successful implementation of the 2020 Language Policy for Higher Education framework (LPHE). “The audit will identify how much has been done at the UFS and which institutions we can collaborate with, for example, in the development of Sesotho, so that we do not reinvent the wheel, but we close the gaps.”

Once the audit is completed, the institution will develop a plan for resource allocation to address the identified gaps. This may involve acquiring new resources, upgrading existing ones, or reallocating existing resources better to meet the needs of students, staff, and faculties.

Due to the impact this audit will have on various stakeholders, all staff and students are encouraged to participate. To attend the audit, please RSVP here by 30 May 2023.

News Archive

UFS appoints advertising agencies

2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.

Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel: (051) 401-2584
   Cell: 083 645 2454
   E-mail: loaderl.stg@mail.uovs.ac.za

18 August 2005

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