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UFS invites staff and students to participate in Language Resource Audit

05 May 2023 | Story EDZANI NEPHALELA | Photo Supplied

The University of the Free State (UFS), in collaboration with the Department of Science and Innovation (DSI), South African Centre for Digital Language Resources (SADiLaR), Council for Scientific and Industrial Research (CSIR), and Universities South Africa (USAf), will be conducting its Language Resource Audit for the UFS on 2 June 2023.

This audit process will assess the resources available and required for the implementation of a Language policy framework for higher education (2020) – such as the development of multilingual terminologies, translation services for teaching and learning materials, campus signage, as well as various multimedia collateral – including their quality and relevance to the needs of the students and faculty. The audit will include an assessment of existing resources and whether they are furthering implementation goals, and may also include the gathering of feedback from students and faculty to identify improvement areas.

Dr Nomalungelo Ngubane, Director of the UFS Academy for Multilingualism, said the process will help the UFS identify the essential languages resources that are available for the successful implementation of the 2020 Language Policy for Higher Education framework (LPHE). “The audit will identify how much has been done at the UFS and which institutions we can collaborate with, for example, in the development of Sesotho, so that we do not reinvent the wheel, but we close the gaps.”

Once the audit is completed, the institution will develop a plan for resource allocation to address the identified gaps. This may involve acquiring new resources, upgrading existing ones, or reallocating existing resources better to meet the needs of students, staff, and faculties.

Due to the impact this audit will have on various stakeholders, all staff and students are encouraged to participate. To attend the audit, please RSVP here by 30 May 2023.

News Archive

UFS receives several awards for communication projects

2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
- B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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