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27 November 2023 Photo KALEIDOSCOPE
Prof Francis Petersen
Prof Francis Petersen, Vice-Chancellor and Principal of the University of the Free State.

Opinion article by Prof Francis Petersen, Vice-Chancellor and Principal of the University of the Free State. 


The 16 Days of Activism Against Women and Child Abuse campaign has over the years raised valuable awareness around the pervasive scourge of gender-based violence that continues to plague our country in general – and our institutions of higher learning in particular. But, as with any campaign around an issue of such importance, it is vital that awareness evolves into real action. And in the higher education sphere, there is much that universities can do to make a real difference, says Prof Francis Petersen.

South Africa’s levels of violence against the more vulnerable sectors of our society remain alarming. The United Nations Children’s Fund (UNICEF) recently expressed grave concern over the latest crime statistics released by the South African Police Service. It revealed that more than three children and twelve women were murdered daily in South Africa over a 90-day period between October and December last year – while another 21 434 women and children suffered attempted murder or grievous bodily harm.

Such staggering levels of abuse can simply never be accepted as the norm. On our university campuses in particular, the rate of gender-based violence remains unacceptably high. As university authorities, it is essential that we never lose the impetus to combat this, and that we keep on dedicating resources, time, perspectives, skills, and insights to help bring about real change. 

Creating safe spaces 

It starts by ensuring that our campuses constitute physically safe spaces for our students – with all the necessary security measures in place to ensure a living and learning environment free from risk or fear. Here, special attention should be paid to ensuring safety at on-campus and off-campus accommodation, and while commuting to and from them. Policies around gender-based violence need to be developed and regularly reviewed, and the necessary support structures should be established and empowered – not only to provide aftercare, but also to work towards prevention. Universities should treat all incidents of gender-based violence in a serious light, consistently responding with swift and thorough investigations and appropriate disciplinary action. The ultimate aim is to create environments where all students and staff feel secure and respected, regardless of their gender and sexual orientation.

But our campuses should also be intellectually safe spaces, where students feel free to speak out about issues that concern them, and where archaic ideas around masculinity can be exposed, challenged, and contested without fear of humiliation or retribution. Platforms for discourse and discussion need to be deliberately created for this, with the university leadership setting the tone by speaking out against issues that work against a culture of social justice on our campuses.

Creating a safe, caring environment for our students includes listening to them, responding in an appropriate and timely way, and working with them towards co-creating real workable solutions. An important part of this is to include students in university governance structures, where they can actively influence policy and decision making around issues that affect them.

Changing harmful gender stereotypes

As centres for innovation, research, dissemination, and application of knowledge, it is essential that universities use their society-focused role to speak out against harmful gender stereotypes and outdated perceptions around gender roles. In the process, we play an important part in influencing a new generation of leaders and helping to reshape societal norms and expectations.  Our curricula should include a comprehensive focus on principles of gender parity, incorporating GBV awareness and prevention – which is why curriculum renewal remains so important. And why curricular and co-curricular programmes should all be underscored by a value system of equity, care, and social justice. 

As microcosms of what an ideal society should look like, it is of course equally essential that this equity is reflected in universities’ own human resources policies, staff complements, and hiring procedures. 

Mental health support

Universities are ideally placed to provide professional mental health support to victims of abuse – many of whom would otherwise not have easy access to it.  This support extends to cultivating assertiveness and resilience in our students. Through individual therapy, as well as the various self-awareness programmes offered on our campuses, we empower potential victims to realise their own worth. It also equips them with knowledge on how to avoid an abusive situation, and how to act when they find themselves in it. 

Combating economic abuse 

Economic abuse is a manifestation of gender-based violence that is too often overlooked. This silent and insidious form of abuse traps women in a cycle of dependency and can prevent them from pursuing employment prospects and attaining personal growth. Education remains one of the most potent weapons in the fight against economic abuse. But it needs to go even further than that. As hubs of research and critical thinking, universities should use their resources towards understanding the dynamics of economic abuse – its prevalence, consequences, and the most effective interventions to address it. As part of our society-focused role, we should also use our knowledge and skills to provide counselling, legal aid, and economic advice. 

Harnessing technology to fight abuse

The digital sphere has become a critical battleground in the fight against gender-based violence. Not only does it provide access to online platforms where survivors of gender-based violence can speak out, share experiences, and create a support network – it also enables counsellors and caregivers to reach victims who would otherwise not be able to make use of their services.

On top of that, online platforms offer a safe and discreet way for survivors to report incidents and access legal and other aid. Part of our teaching and learning as well as our community engagement functions as universities is to educate our staff and students and also the wider community about these possibilities, equipping them with digital competencies, and helping to facilitate access to online resources.

Driving a collaborative approach

I believe it is abundantly clear that institutions of higher learning have an important and meaningful role to play in the fight against gender-based violence on a variety of fronts. It is a role we should embrace, develop, and refine with growing determination. What is equally clear is that it is a fight we cannot win on our own. A collaborative approach by higher education, the private and business sector, and government is needed – to reinforce anti-abuse discourse from various angles and to escalate it into real, sustainable, and effective action.

Creating a culture of responsibility 

This much remains clear: The responsibility of preventing gender-based violence lies not only with the potential victims, but with every member of society. Universities should establish clear and mandatory reporting protocols for staff and students who witness or are aware of instances of abuse. But even more important – create a culture of responsibility, where information sharing, support, and assistance are a natural outflow of a caring, cohesive institution. 

Establishing such united university communities, based on equity, inclusivity, and social justice, is the only way we can hope to eradicate gender-based violence from our campuses – and in turn, from our society as a whole. 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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