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28 November 2023 | Story Michelle Nöthling | Photo Andile Andries Ndlovu
Nelisiwe Vilakazi and Abigail Webb
Nelisiwe Vilakazi (Head of Department for Social Development: KZN) and Abigail Webb during the ASASWEI International Conference and Awards 2023.

In a remarkable feat, Abigail ‘Zinhle’ Webb has clinched the prestigious Best Student Achievement Award from the Association of South African Social Work Education Institutions (ASASWEI), standing out among the nation's top-ranking students. This accolade, beyond acknowledging academic prowess, demands a notable contribution to the community – a criterion Abigail undeniably fulfils.

Elizabeth Msadu, Assistant Director of Student Counselling and Development and Abigail’s supervisor during her final year in Social Work at the University of the Free State (UFS) commends Abigail for  “her passion, integrity, high standards, and perhaps most of all, how selflessly she strives to improve the lives of the students around her.” 

Community engagement: breaking taboos

Abigail's success is not confined to academic excellence; her proactive approach to community issues is equally commendable. Observing the free condom container in her residence bathroom one day, she questioned the absence of support for female students regarding sanitary products. She found that “there is still immense shame around vaginal health.” This led to the initiation of workshops and the #comebleedwithusperiod social media challenge, normalising discussions around women’s menstrual health.

During her tenure on Akasia’s Residence Committee and as Prime this year, Abigail identified a reluctance among female students to assume leadership roles. Questioning this disparity, she launched a project aimed at addressing female apprehension surrounding leadership and failure. Through this initiative, Abigail empowered female students to embrace leadership positions and overcome societal expectations. 

Future plans: a commitment to growth

While Abigail is drawn to child and family services, and adoption work, she plans to gain practical experience before pursuing a Master’s degree. Inspired by the researchers she encountered at the ASASWEI conference and award ceremony, she expresses her newfound interest in research, envisioning a future where she actively contributes to the field.

Time well spent: reflecting on four years

Reflecting on her proudest achievements she said, “I think I’m most proud that I spent my time well. I lived to my fullest during my four years of study.” Recognising the crucial role of belonging in student success, she emphasises the significance of forming connections. From a shy, first-year student with a stutter, Abigail evolved into a dynamic force, dedicated to connecting and serving the community. 

As Abigail approaches the end of her studies, she acknowledges the uncertainty of the next step but asserts with confidence, “It’s going to be okay. I’m going to be okay.”

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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