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28 November 2023 | Story Michelle Nöthling | Photo Andile Andries Ndlovu
Nelisiwe Vilakazi and Abigail Webb
Nelisiwe Vilakazi (Head of Department for Social Development: KZN) and Abigail Webb during the ASASWEI International Conference and Awards 2023.

In a remarkable feat, Abigail ‘Zinhle’ Webb has clinched the prestigious Best Student Achievement Award from the Association of South African Social Work Education Institutions (ASASWEI), standing out among the nation's top-ranking students. This accolade, beyond acknowledging academic prowess, demands a notable contribution to the community – a criterion Abigail undeniably fulfils.

Elizabeth Msadu, Assistant Director of Student Counselling and Development and Abigail’s supervisor during her final year in Social Work at the University of the Free State (UFS) commends Abigail for  “her passion, integrity, high standards, and perhaps most of all, how selflessly she strives to improve the lives of the students around her.” 

Community engagement: breaking taboos

Abigail's success is not confined to academic excellence; her proactive approach to community issues is equally commendable. Observing the free condom container in her residence bathroom one day, she questioned the absence of support for female students regarding sanitary products. She found that “there is still immense shame around vaginal health.” This led to the initiation of workshops and the #comebleedwithusperiod social media challenge, normalising discussions around women’s menstrual health.

During her tenure on Akasia’s Residence Committee and as Prime this year, Abigail identified a reluctance among female students to assume leadership roles. Questioning this disparity, she launched a project aimed at addressing female apprehension surrounding leadership and failure. Through this initiative, Abigail empowered female students to embrace leadership positions and overcome societal expectations. 

Future plans: a commitment to growth

While Abigail is drawn to child and family services, and adoption work, she plans to gain practical experience before pursuing a Master’s degree. Inspired by the researchers she encountered at the ASASWEI conference and award ceremony, she expresses her newfound interest in research, envisioning a future where she actively contributes to the field.

Time well spent: reflecting on four years

Reflecting on her proudest achievements she said, “I think I’m most proud that I spent my time well. I lived to my fullest during my four years of study.” Recognising the crucial role of belonging in student success, she emphasises the significance of forming connections. From a shy, first-year student with a stutter, Abigail evolved into a dynamic force, dedicated to connecting and serving the community. 

As Abigail approaches the end of her studies, she acknowledges the uncertainty of the next step but asserts with confidence, “It’s going to be okay. I’m going to be okay.”

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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