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28 November 2023 | Story Michelle Nöthling | Photo Andile Andries Ndlovu
Nelisiwe Vilakazi and Abigail Webb
Nelisiwe Vilakazi (Head of Department for Social Development: KZN) and Abigail Webb during the ASASWEI International Conference and Awards 2023.

In a remarkable feat, Abigail ‘Zinhle’ Webb has clinched the prestigious Best Student Achievement Award from the Association of South African Social Work Education Institutions (ASASWEI), standing out among the nation's top-ranking students. This accolade, beyond acknowledging academic prowess, demands a notable contribution to the community – a criterion Abigail undeniably fulfils.

Elizabeth Msadu, Assistant Director of Student Counselling and Development and Abigail’s supervisor during her final year in Social Work at the University of the Free State (UFS) commends Abigail for  “her passion, integrity, high standards, and perhaps most of all, how selflessly she strives to improve the lives of the students around her.” 

Community engagement: breaking taboos

Abigail's success is not confined to academic excellence; her proactive approach to community issues is equally commendable. Observing the free condom container in her residence bathroom one day, she questioned the absence of support for female students regarding sanitary products. She found that “there is still immense shame around vaginal health.” This led to the initiation of workshops and the #comebleedwithusperiod social media challenge, normalising discussions around women’s menstrual health.

During her tenure on Akasia’s Residence Committee and as Prime this year, Abigail identified a reluctance among female students to assume leadership roles. Questioning this disparity, she launched a project aimed at addressing female apprehension surrounding leadership and failure. Through this initiative, Abigail empowered female students to embrace leadership positions and overcome societal expectations. 

Future plans: a commitment to growth

While Abigail is drawn to child and family services, and adoption work, she plans to gain practical experience before pursuing a Master’s degree. Inspired by the researchers she encountered at the ASASWEI conference and award ceremony, she expresses her newfound interest in research, envisioning a future where she actively contributes to the field.

Time well spent: reflecting on four years

Reflecting on her proudest achievements she said, “I think I’m most proud that I spent my time well. I lived to my fullest during my four years of study.” Recognising the crucial role of belonging in student success, she emphasises the significance of forming connections. From a shy, first-year student with a stutter, Abigail evolved into a dynamic force, dedicated to connecting and serving the community. 

As Abigail approaches the end of her studies, she acknowledges the uncertainty of the next step but asserts with confidence, “It’s going to be okay. I’m going to be okay.”

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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