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07 November 2023 | Story Anthony Mthembu | Photo SUPPLIED
Katherine Swartland
Katherine Swartland, a representative from Allan Gray addressing the delegation at the Allan Gray Achievement Awards, hosted on the UFS’s Bloemfontein Campus.

The Faculty of Economics and Management Sciences (EMS) at the University of the Free State (UFS), in collaboration with Allan Gray, proudly hosted the annual Allan Gray Achievement Awards on 11 October 2023. This special event, held at the Awela Restaurant on the UFS’s Bloemfontein campus, was designed to celebrate the academic achievements of top-performing students within the faculty, recognising their excellence based on their year of study. 

The award ceremony was attended by distinguished members of the EMS Faculty, the Commercio Students Association, and a delegation from Allan Gray, including Katherine Swartland, Managing Business Analyst, Yonela Makalima, Business Analyst, and Steven Motloung, Manager. The evening's guest speaker was Liz Letsoalo, a renowned entrepreneur and TEDx speaker. Notably, this ceremony marked a significant return to in-person events since the outbreak of the COVID-19 pandemic, and Katherine Swartland, who served as the programme director, described this resurgence as truly exciting. 

The award winners

The Allan Gray Achievement Awards highlighted outstanding students from various year levels. In the second-year category, Modisaotsile Seekoei received a prestigious award of R5 000 along with a Thule backpack, while Melissa Mlotshwa was granted a prize of R3 000. Among the third-year students, Anthea Ralane was recognised with an award of R8 000 and a Thule backpack, and Modiehi Mpakathe was the recipient of a R5 000 prize. In the fourth-year category, Kelebogile Motlhanke earned a remarkable R12 000 reward and a Thule backpack, and Rykers Lues was presented with a prize worth R8 000. 

Although not all students attending the ceremony received awards, Prof Brownhilder Neneh, the Vice Dean for Research Engagement and Internationalisation, aptly reminded the audience, ’It is important to recognise that each of you here is already a winner, as your presence signifies that you are among the top achievers in your field. You have demonstrated that with passion, perseverance, and a commitment to your goals, there are no limits to what you can accomplish.’’ 

A longstanding relationship

The Allan Gray Achievement Awards holds deep roots in a special relationship between the UFS and Allan Gray. Swartland noted that this initiative was founded by Faizil Jakoet, an executive at Allan Gray, and the awards ceremony, in part, celebrates the continued partnership between the UFS and Allan Gray. This enduring relationship has thrived for over a decade, despite changes in leadership, creating opportunities for meaningful engagement between Allan Gray and UFS students. Swartland further emphasised the importance of this bond, saying, ‘’Another special relationship is formed every time we visit the UFS, between us and you, a lot of exceptional students.” 

As the event approached its conclusion, the audience had the privilege of hearing from guest speaker Liz Letsoalo, Founder of Masodi Organics, a prominent beauty and wellness brand. Letsoalo’s address centered on the ‘practicality of creating’, encouraging students to view themselves as creators, allowing them to pivot and adapt as their aspirations evolve. She urged students to stay dedicated to their dreams, emphasising that taking necessary actions and persevering is essential to turning their dreams into reality.

The Allan Gray Achievement Awards signify the remarkable achievements and potential of the UFS EMS Faculty students. This event not only celebrates academic excellence, but also reinforces the enduring partnership between the University of the Free State and Allan Gray, paving the way for further opportunities and engagement.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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