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27 November 2023 | Story Cindé Greyling | Photo SUPPLIED
Student Athletes
The KovsieSport and SCD teams and student-athletes during the Project Empower and GROW certificate and celebration ceremony.

In the latter part of 2023, KovsieSport (KS) Soccer, in collaboration with Student Counselling and Development (SCD) at the University of the Free State (UFS), introduced a transformative self-development initiative for student-athletes. The GROW programme, an acronym for growth, resilience, optimism, and wellness, is a meticulously structured, resilience-based project firmly rooted in Positive Psychology (PP). PP methodologies aim to foster human strengths, psychological capabilities, and overall flourishing. 

Cultivating an optimised mind for an optimised body 

Dr Munita Dunn-Coetzee, Director of SCD, emphasises the critical link between physical and mental well-being for student-athletes. Pushing their bodies to excel significantly influences their mental health,” she notes. “Creating awareness and a supportive culture within sports teams is important.”  The GROW programme, initially piloted by students four years ago on the Bloemfontein and Qwaqwa campuses, demonstrated statistically significant improvements in students’ subjective well-being, resilience, hope, and noteworthy reductions in experiences of depression and stress. Encouraged by these positive outcomes, the programme was subsequently integrated into KovsieSport. 

Balancing the equation: The other side of sport

Tobias van den Bergh, Senior Psychologist: SCD, underscores the multifaceted nature of well-being. While physical exercise is a potent natural medicine supporting mental health, he highlights the importance of addressing emotional, spiritual, cognitive, social, and physical aspects of well-being. Van den Bergh cautions against the potential harm associated with exercise when linked to high-pressure performance goals or unhealthy objectives, advocating instead for a holistic approach to well-being. 

Bridging the gap: Impact of the GROW programme

The GROW programme successfully bridges the gap between sports and mental health, fostering increased trust among student-athletes. Godfrey Tenoff, Senior Official at KS Football, observes enhanced cohesion among participants, affirming that the programme positively influenced their preparedness for life’s challenges. Makhaola Mohale, one of the attendees, encapsulates the sentiment, stating, “The biggest takeaway was to always have a heart and mind of gratitude.”

Celebrating victories: Stop at the top

On 27 October 2023, the GROW Certificate and Celebration Ceremony acknowledged student-athletes who completed the project, the event served as a reminder that, beyond the pursuit of victories in sports, investing in mental health is a significant triumph. In the words of the author, “Congratulations to all our student-athletes who completed the GROW-programme.”

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News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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