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Celebrating Success: Project Empower optimises UFS student-athletes through the GROW programme

27 November 2023 | Story Cindé Greyling | Photo SUPPLIED

In the latter part of 2023, KovsieSport (KS) Soccer, in collaboration with Student Counselling and Development (SCD) at the University of the Free State (UFS), introduced a transformative self-development initiative for student-athletes. The GROW programme, an acronym for growth, resilience, optimism, and wellness, is a meticulously structured, resilience-based project firmly rooted in Positive Psychology (PP). PP methodologies aim to foster human strengths, psychological capabilities, and overall flourishing.

Cultivating an optimised mind for an optimised body

Dr Munita Dunn-Coetzee, Director of SCD, emphasises the critical link between physical and mental well-being for student-athletes. Pushing their bodies to excel significantly influences their mental health,” she notes. “Creating awareness and a supportive culture within sports teams is important.” The GROW programme, initially piloted by students four years ago on the Bloemfontein and Qwaqwa campuses, demonstrated statistically significant improvements in students’ subjective well-being, resilience, hope, and noteworthy reductions in experiences of depression and stress. Encouraged by these positive outcomes, the programme was subsequently integrated into KovsieSport.

Balancing the equation: The other side of sport

Tobias van den Bergh, Senior Psychologist: SCD, underscores the multifaceted nature of well-being. While physical exercise is a potent natural medicine supporting mental health, he highlights the importance of addressing emotional, spiritual, cognitive, social, and physical aspects of well-being. Van den Bergh cautions against the potential harm associated with exercise when linked to high-pressure performance goals or unhealthy objectives, advocating instead for a holistic approach to well-being.

Bridging the gap: Impact of the GROW programme

The GROW programme successfully bridges the gap between sports and mental health, fostering increased trust among student-athletes. Godfrey Tenoff, Senior Official at KS Football, observes enhanced cohesion among participants, affirming that the programme positively influenced their preparedness for life’s challenges. Makhaola Mohale, one of the attendees, encapsulates the sentiment, stating, “The biggest takeaway was to always have a heart and mind of gratitude.”

Celebrating victories: Stop at the top

On 27 October 2023, the GROW Certificate and Celebration Ceremony acknowledged student-athletes who completed the project, the event served as a reminder that, beyond the pursuit of victories in sports, investing in mental health is a significant triumph. In the words of the author, “Congratulations to all our student-athletes who completed the GROW-programme.”

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Kovsies proud of a gold PRISM Award for safety campaign

2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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