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27 November 2023 | Story Cindé Greyling | Photo SUPPLIED
Student Athletes
The KovsieSport and SCD teams and student-athletes during the Project Empower and GROW certificate and celebration ceremony.

In the latter part of 2023, KovsieSport (KS) Soccer, in collaboration with Student Counselling and Development (SCD) at the University of the Free State (UFS), introduced a transformative self-development initiative for student-athletes. The GROW programme, an acronym for growth, resilience, optimism, and wellness, is a meticulously structured, resilience-based project firmly rooted in Positive Psychology (PP). PP methodologies aim to foster human strengths, psychological capabilities, and overall flourishing. 

Cultivating an optimised mind for an optimised body 

Dr Munita Dunn-Coetzee, Director of SCD, emphasises the critical link between physical and mental well-being for student-athletes. Pushing their bodies to excel significantly influences their mental health,” she notes. “Creating awareness and a supportive culture within sports teams is important.”  The GROW programme, initially piloted by students four years ago on the Bloemfontein and Qwaqwa campuses, demonstrated statistically significant improvements in students’ subjective well-being, resilience, hope, and noteworthy reductions in experiences of depression and stress. Encouraged by these positive outcomes, the programme was subsequently integrated into KovsieSport. 

Balancing the equation: The other side of sport

Tobias van den Bergh, Senior Psychologist: SCD, underscores the multifaceted nature of well-being. While physical exercise is a potent natural medicine supporting mental health, he highlights the importance of addressing emotional, spiritual, cognitive, social, and physical aspects of well-being. Van den Bergh cautions against the potential harm associated with exercise when linked to high-pressure performance goals or unhealthy objectives, advocating instead for a holistic approach to well-being. 

Bridging the gap: Impact of the GROW programme

The GROW programme successfully bridges the gap between sports and mental health, fostering increased trust among student-athletes. Godfrey Tenoff, Senior Official at KS Football, observes enhanced cohesion among participants, affirming that the programme positively influenced their preparedness for life’s challenges. Makhaola Mohale, one of the attendees, encapsulates the sentiment, stating, “The biggest takeaway was to always have a heart and mind of gratitude.”

Celebrating victories: Stop at the top

On 27 October 2023, the GROW Certificate and Celebration Ceremony acknowledged student-athletes who completed the project, the event served as a reminder that, beyond the pursuit of victories in sports, investing in mental health is a significant triumph. In the words of the author, “Congratulations to all our student-athletes who completed the GROW-programme.”

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News Archive

Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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