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EMS Faculty hosts Inaugural Debate in Broadening Curricular Debate series

29 November 2023 | Story Anthony Mthembu | Photo Anthony Mthembu and Reabetswe Parkies

The Economics and Management Sciences (EMS) Faculty at the University of the Free State (UFS) recently inaugurated its first Broadening Curricular Debate series, a concept conceived by the Dean of the Faculty, Prof Phillipe Burger. The inaugural debate, held on 22 November 2023 in the Equitas Senate Hall on the UFS Bloemfontein Campus, marked the beginning of a series designed to facilitate discussions among academics on crucial higher education matters. Annari Muller, Chairperson of the Learning, Teaching and Digitisation Committee (LTDC), expressed the series’ purpose: “We organised this debate series to provide a platform for academics to discuss vital higher education matters. These sessions aim to stimulate critical conversations that empower UFS staff to enrich our curricula, enhance teaching practices, and shape broader educational strategies.’’

The motion presented to the house was, ‘The rapid integration of Artificial Intelligence in higher education perpetuates educational inequalities, widens the digital divide, and diminishes the value of personal instruction. The debate followed the structure of Intelligence Squared debates, with two teams comprising UFS staff from diverse departments, including the Department of Business Management, Department of English, Department of Public Management and the Department of Mathematical Statistics and Actuarial Science.

Naquita Fernandes, the Master of the House for the debate, emphasised the deliberate inclusion of members from diverse fields to infuse varied perspectives into the debate. “We believed that this diverse amalgamation of expertise would offer multifaceted insights, ensuring a holistic exploration of the subject matter. The debate structure was meticulously designed to encourage engaging discussions rather than formal academic presentations, allowing for a robust exchange of ideas.’’

The audience had the opportunity to vote on their stance before and after the debate, determining the winning team based on their ability to sway the audience with compelling arguments. The winning team, composed of Dr Hilary Bama (Senior Lecturer in the Department of Business Management), Dr Martin Rossouw (Senior Lecturer in Film and Visual Media), and Dr Rick De Villiers (Senior Lecturer in the English Department), successfully argued against the motion.

The proposition team highlighted the existing gap between those with access to digital technologies and those without, advocating for a gradual and considered approach to AI integration in higher education. In contrast, the opposition team underscored the value of personal instruction in the face of AI, emphasising AI’s potential to provide constructive and effective feedback, contribute to adaptive learning platforms, and accommodate unique learning styles and preferences.

Following the debate, the audience was addressed by a team from Carnegie Math Pathways, providing insights into generative AI tools. Fernandes described the event as a proactive step in shaping the UFS academic landscape, moving away from reactive responses and exploring critical topics and strategies that could influence future policies and practices.

EMS Faculty hosts Inaugural Debate in Broadening Curricular Debate series

The Debaters- From left to right: Dr Martin Rossouw; Senior Lecturer in Film and Visual Media, Herkulaas Michael Combrink; Co-Director of Digital Futures, Dr Hilary Bama; Senior Lecturer in the EMS Faculty, Dr Rick De Villiers; Lecturer in the Department of English, Dr Michele Von Maltitz; Senior Lecturer in the Department of Mathematical Statistics and Actuarial Science, and Nkosingiphile Emmanuel Mkhize; Lecturer and Researcher in the Department of Public Management.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture

2014-10-31

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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