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29 November 2023 | Story Anthony Mthembu | Photo Anthony Mthembu and Reabetswe Parkies
EMS Faculty hosts Inaugural Debate in Broadening Curricular Debate series
Carnegie Math Pathways Team- From left to right: Dr Andre Freeman; Chair of the Mathematics Department at Capital Community College, Karon Klipple; Lecturer at the University of New Mexico, Annari Muller; Chairperson of the Learning, Teaching and Digitisation Committee (UFS), Lewis Hosie; Director of Development and Implementation for the Carnegie Math Pathways, Haley McNamara; Research Associate at the Carnegie Math Pathways and Dan Ray; Operations Director for the Carnegie Math Pathways.

The Economics and Management Sciences (EMS) Faculty at the University of the Free State (UFS) recently inaugurated its first Broadening Curricular Debate series, a concept conceived by the Dean of the Faculty, Prof Phillipe Burger. The inaugural debate, held on 22 November 2023 in the Equitas Senate Hall on the UFS Bloemfontein Campus, marked the beginning of a series designed to facilitate discussions among academics on crucial higher education matters.  Annari Muller, Chairperson of the Learning, Teaching and Digitisation Committee (LTDC), expressed the series’ purpose: “We organised this debate series to provide a platform for academics to discuss vital higher education matters. These sessions aim to stimulate critical conversations that empower UFS staff to enrich our curricula, enhance teaching practices, and shape broader educational strategies.’’ 

The motion presented to the house was, ‘The rapid integration of Artificial Intelligence in higher education perpetuates educational inequalities, widens the digital divide, and diminishes the value of personal instruction. The debate followed the structure of Intelligence Squared debates, with two teams comprising UFS staff from diverse departments, including the Department of Business Management, Department of English, Department of Public Management and the Department of Mathematical Statistics and Actuarial Science.

Naquita Fernandes, the Master of the House for the debate, emphasised the deliberate inclusion of members from diverse fields to infuse varied perspectives into the debate. “We believed that this diverse amalgamation of expertise would offer multifaceted insights, ensuring a holistic exploration of the subject matter. The debate structure was meticulously designed to encourage engaging discussions rather than formal academic presentations, allowing for a robust exchange of ideas.’’

The audience had the opportunity to vote on their stance before and after the debate, determining the winning team based on their ability to sway the audience with compelling arguments. The winning team, composed of Dr Hilary Bama (Senior Lecturer in the Department of Business Management), Dr Martin Rossouw (Senior Lecturer in Film and Visual Media), and Dr Rick De Villiers (Senior Lecturer in the English Department), successfully argued against the motion. 

The proposition team highlighted the existing gap between those with access to digital technologies and those without, advocating for a gradual and considered approach to AI integration in higher education. In contrast, the opposition team underscored the value of personal instruction in the face of AI, emphasising AI’s potential to provide constructive and effective feedback,  contribute to adaptive learning platforms, and accommodate unique learning styles and preferences. 

Following the debate, the audience was addressed by a team from Carnegie Math Pathways, providing insights into generative AI tools. Fernandes described the event as a proactive step in shaping the UFS academic landscape, moving away from reactive responses and exploring critical topics and strategies that could influence future policies and practices. 

         EMS Faculty hosts Inaugural Debate in Broadening Curricular Debate series

The Debaters- From left to right: Dr Martin Rossouw; Senior Lecturer in Film and Visual Media, Herkulaas Michael Combrink; Co-Director of Digital Futures, Dr Hilary Bama; Senior Lecturer in the EMS Faculty, Dr Rick De Villiers; Lecturer in the Department of English, Dr Michele Von Maltitz; Senior Lecturer in the Department of Mathematical Statistics and Actuarial Science, and Nkosingiphile Emmanuel Mkhize; Lecturer and Researcher in the Department of Public Management. 

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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