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Naval Hill Planetarium celebrates its first decade

09 November 2023 | Story Prof Matie Hoffman

A decade ago, the former Lamont-Hussey Observatory in Bloemfontein became Southern Africa’s first digital planetarium. Thanks to a collaboration between the University of the Free State (UFS), the Mangaung Metropolitan Municipality, the Department of Science and Innovation, and the Free State Province – as well as donations from trusts, foundations, and businesses – the project has grown and thrived.

Many different shapes, one place

The Naval Hill Planetarium was established in the old Lamont-Hussey Observatory. After the closure of the astronomical observatory, the buildings were refurbished and used by PACOFS as the Observatory Theatre. When the site became available again, it was envisioned to turn it into a planetarium. After many years of hard work, the newly refurbished buildings were opened in 2013 as the Naval Hill Planetarium – the first digital planetarium in Africa south of the Sahara.

The decade has seen many changes on the site of the former Lamont-Hussey Observatory, founded by the University of Michigan in 1927 to study double stars through the largest refracting telescope in the Southern Hemisphere. Improvements include the conversion of the old telescope building into a modern digital planetarium, the refurbishment of the structure of the old Lamont telescope and its installation as a display outside the old telescope dome, an observing platform, and a new hall for environmental education. The planetarium and the hall are now known as the Centre for Earth and Space, and developments are continuing.

Partners who have supported the project include the American Museum of Natural History (AMNH), the University of Michigan, Old Mutual, Sun International, the Hermann Ohlthaver Trust, ArcelorMittal, the Joan St Leger Lindbergh Charitable Trust, and the CB van Wyk Gesinstrust. In 2022, the Raubex Group and First Technology supported the University of the Free State to upgrade the planetarium’s projection system. Volunteers, including the Friends of the Boyden Observatory and the Naval Hill Planetarium, as well as the Friends of Franklin, have played an invaluable role in supporting and developing this community asset. The planetarium is managed by the Department of Physics at the University of the Free State.

A time to celebrate

During November and December 2023, the planetarium’s first decade will be celebrated with events and special shows, including the South African premier of the AMNH full-dome film, Worlds Beyond Earth. The board of the Southern African Large Telescope (SALT) – the largest single optical telescope in the Southern Hemisphere – will attend the premiere. Many international partners are involved in SALT, and AMNH is one of the shareholders in the SALT Foundation. As part of the partnership between the AMNH and SALT, AMNH provides sponsorship for education and outreach efforts in South Africa. The Naval Hill Planetarium benefits from this initiative and receives content for the planetarium in the form of AMNH full-dome films.

In addition to regular school shows, there will be two public shows every Saturday in November and December – one show in English and one in Afrikaans. In December, there will be additional shows for children. Bookings for shows should be done through Computicket, click here to book. The planetarium can accommodate group bookings and functions (enquiries at +2 51 401 9751 or ficky@ufs.ac.za).

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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