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14 November 2023 | Story Anthony Mthembu | Photo SUPPLIED
Prof Frans Prinsloo
Prof Frans Prinsloo, the newly appointed Vice-Dean: Learning, Teaching, Innovation and Digitalisation in the Faculty of Economic and Management Sciences at the UFS.

The Faculty of Economic and Management Sciences (EMS) at the University of the Free State (UFS) has appointed Prof Frans Prinsloo as the Vice-Dean: Learning, Teaching, Innovation, and Digitalisation. Prof Prinsloo officially started his new role on 1 November 2023. “I am excited at the prospect of being able to support the academics in the faculty, enabling them to develop successful graduates who will not only sustain themselves and their families, but who can also function in and contribute positively to a dynamic world being transformed by technology,” Prof Prinsloo indicated. 

What the new role entails

According to Prof Prinsloo, the role includes overseeing and providing strategic leadership regarding the teaching and learning portfolio within the faculty. The portfolio he is responsible for looks at teaching and learning policies as well as the development of new curricula in the faculty, among others. In addition, as part of his work, he indicated that, “I will also have to ensure that the faculty’s teaching approaches remain relevant and responsive to our diverse body of students’ learning needs to ensure their academic success, but also to develop essential graduate attributes.  A further focus will be that the curricula of our academic programmes position our graduates to be in demand by employers and enable them to contribute meaningfully to the economy and society.”

Furthermore, Prof Prinsloo is responsible for ensuring that the academic programmes within the faculty are of high quality and accredited by all relevant top industry bodies.

The future of the faculty 

As an Auditing academic for more than 25 years and Director of the UFS School of Accountancy for the past five years, Prof Prinsloo plans to use the experience he has acquired, as well as the leadership positions he has held throughout his career, to lead the faculty to new heights. “I look forward to positioning the UFS Faculty of Economic and Management Sciences as a faculty with effective and cutting-edge teaching approaches to ensure our students’ academic success, and to have quality and unique academic programmes that draw top students from across South Africa, Africa, and beyond – in line with the UFS Vision 130,” he said. 

In addition, part of what he aims to accomplish in his term as Vice-Dean is working to establish the faculty and its academics as recognised thought leaders and innovators as far as teaching and learning is concerned. Prof Prinsloo also highlighted that, “We also need to ensure that the successes attained by the faculty and its staff are shared within and outside of the UFS, and as such, I will also be responsible for strategically leading the marketing efforts of the faculty.” 

However, his efforts to advance the faculty are not only focused on the progress of the staff and their offerings, but also on that of the students. In fact, he indicated that, “I would also like to use this position to explore ways of further supporting our students, particularly recognising the multitude of challenges such as ineffective study skills, financial and mental wellness-related challenges that many of our students face.”

News Archive

South African citizens are yearning for a good story to tell
2014-03-13

 
Dr Sethulego Matebesi
Photo: Sonia Small

The 20 Year Review is in essence a continuation of President Jacob Zuma’s State of the Nation Address and the ‘we have a good story to tell’ narrative. The report provides a glowing picture of successes achieved over the two decades. The successes highlighted include the basic human rights enjoyed by South Africans, a marked improvement in economic growth, and the provision of social services such as health care, education and housing. And as expected, the Review is dedicated to Nelson Mandela.

The major accomplishments were made through the strategic policies of the ruling African National Congress (ANC). For example, emphasis has been on improving the lives of South Africans through pro-poor economic interventions, in building social cohesion, investing in economic infrastructure, fighting HIV and AIDS and tuberculosis, which resulted in improved health outcomes.

Generally, the assertions about ‘accomplishments’ have been made against solid evidence and are thus not debatable. What overshadows the 20 Year Review, is the story that is not being told. This is the story of a political economy marred by rampant corruption, high levels of unemployment, declining accountability, and unresponsiveness. This untold story has become the hallmark of President Zuma’s tenure. Meanwhile, the average South African citizen is still yearning for ‘a good story to tell.’

For more political comment or to speak to Dr Matebesi, please call René-Jean van der Berg at +27(0)83 645 5940.

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