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14 November 2023 | Story Anthony Mthembu | Photo SUPPLIED
Prof Frans Prinsloo
Prof Frans Prinsloo, the newly appointed Vice-Dean: Learning, Teaching, Innovation and Digitalisation in the Faculty of Economic and Management Sciences at the UFS.

The Faculty of Economic and Management Sciences (EMS) at the University of the Free State (UFS) has appointed Prof Frans Prinsloo as the Vice-Dean: Learning, Teaching, Innovation, and Digitalisation. Prof Prinsloo officially started his new role on 1 November 2023. “I am excited at the prospect of being able to support the academics in the faculty, enabling them to develop successful graduates who will not only sustain themselves and their families, but who can also function in and contribute positively to a dynamic world being transformed by technology,” Prof Prinsloo indicated. 

What the new role entails

According to Prof Prinsloo, the role includes overseeing and providing strategic leadership regarding the teaching and learning portfolio within the faculty. The portfolio he is responsible for looks at teaching and learning policies as well as the development of new curricula in the faculty, among others. In addition, as part of his work, he indicated that, “I will also have to ensure that the faculty’s teaching approaches remain relevant and responsive to our diverse body of students’ learning needs to ensure their academic success, but also to develop essential graduate attributes.  A further focus will be that the curricula of our academic programmes position our graduates to be in demand by employers and enable them to contribute meaningfully to the economy and society.”

Furthermore, Prof Prinsloo is responsible for ensuring that the academic programmes within the faculty are of high quality and accredited by all relevant top industry bodies.

The future of the faculty 

As an Auditing academic for more than 25 years and Director of the UFS School of Accountancy for the past five years, Prof Prinsloo plans to use the experience he has acquired, as well as the leadership positions he has held throughout his career, to lead the faculty to new heights. “I look forward to positioning the UFS Faculty of Economic and Management Sciences as a faculty with effective and cutting-edge teaching approaches to ensure our students’ academic success, and to have quality and unique academic programmes that draw top students from across South Africa, Africa, and beyond – in line with the UFS Vision 130,” he said. 

In addition, part of what he aims to accomplish in his term as Vice-Dean is working to establish the faculty and its academics as recognised thought leaders and innovators as far as teaching and learning is concerned. Prof Prinsloo also highlighted that, “We also need to ensure that the successes attained by the faculty and its staff are shared within and outside of the UFS, and as such, I will also be responsible for strategically leading the marketing efforts of the faculty.” 

However, his efforts to advance the faculty are not only focused on the progress of the staff and their offerings, but also on that of the students. In fact, he indicated that, “I would also like to use this position to explore ways of further supporting our students, particularly recognising the multitude of challenges such as ineffective study skills, financial and mental wellness-related challenges that many of our students face.”

News Archive

Prototype film degree introduced for Kovsies
2015-06-11

 

As of 2015, the university’s postgraduate prospectus was modified to include a new Bachelor of Arts Honours in Film and Visual Media course in the Faculty of the Humanities.

A group of eight pilot students are being exposed to basics studies in film history, research, and practical production exercises. The programme’s prototypical nature lies in its inter-disciplinary approach, which means students will integrate film history and theory with individual short film production. 

According to the Programme Committee, “the two parts enrich each other, so students’ practical work is conceptually much stronger, and their written work is more balanced.”

“While other universities locally and abroad do offer film qualifications, the emphasis usually falls on either the history and theory of film, or the making of films.  Our programme is the only one in South Africa (that we know of) that offers this specific kind of integration.”

Chris Vorster, Dr Anthea van Jaarveld, Prof Helene Strauss, and Johanet Kriel are responsible for lecturing, and providing personalised supervision to students. These lecturers form part of a Programme Committee, which also includes Prof Annie van den Oever, Cloete DeBeer, and Martin Rossouw.

The university has built a multi-camera studio, equipped with state-of-the-art equipment, editing facilities, and an intimate movie theatre to facilitate a thorough teaching and learning process.

Rethabile Radebe, one of the students, says she values the teaching approach of the lecturers, highlighting the positive impact of constructive criticism they offer. “My self-confidence is much better so I think, even though they help you academically for you to get your grades correctly, they also help you as a person. When you’ve done well, they don’t forget to tell you.”

This student’s views run parallel to Kriel’s, which are to “help students to perform at their best, and to develop and align our curriculum better for next year,” when an additional seven students are to be accommodated. The university, in collaboration with the University of Groningen in the Netherlands, is modelling the curriculum to ensure holistic film education. 

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