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06 November 2023
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Story MBALI MABOEA
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Photo SUPPLIED
The Department of Geography on the UFS Qwaqwa Campus recently played host to the Society of South African Geographers Conference (SSAG 2023), which gathered more than 100 students over three days.
Fostering academic growth, collaboration, and inspiration among students and researchers in the field of geography, the Department of Geography on the UFS Qwaqwa Campus recently played host to the Society of South African Geographers Conference (SSAG 2023), which gathered more than 100 students over three days.
Following a five-year hiatus, the three-day conference comprised student proposal presentations in different fields: human geography, environment geography, geoinformatics, and physical geography, divided into breakaway sessions over two days. Furthermore, day three of the annual conference included an excursion to the Basotho Cultural Village and Clarens.
The three-day annual student conference focused on different themes presented by two main speakers. The topic of the first keynote speaker, Dr Mahlomola Daemane, General Manager of the SANParks Arid Research Unit, focused on the contemporary conservation, transition, and relevance of science in policy and decision making.
The second keynote speaker was Dr Felicia Akinyemi, a Marie Sklodowska-Curie Research Fellow affiliated with the Institute of Geography at the University of Bern in Switzerland. Her work focuses on the intersection of geoinformatics, global change, and sustainability. Dr Akinyemi focused her talk on the integrative geospatial methods and metrics for sustainable land use. She introduced different techniques and metrics and gave students insight in early-career African research.
Speaking about the success of the conference, Nthebohiseng Sekhele, Geography Lecturer on the Qwaqwa Campus and chair of the organising committee, said, “The local organising committee was also very impressed with the quality of presentations from our postgraduate students in Geography, as well as the robust discussions that happened during the parallel sessions in the two days of the conference. We had a positive response of physical and online participation from many universities across South Africa. We are pleased that we have achieved our goal with this conference, which is to inspire the next generation of geographers.”
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.