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UFS empowers through Human Settlements Training Programme

01 November 2023 | Story Leonie Bolleurs | Photo Francois van Vuuren

The Department of Urban and Regional Planning at the University of the Free State (UFS) hosted a certification ceremony for the Free State Provincial Department of Human Settlements on the Bloemfontein Campus on 30 October 2023.

A group of 40 officials from municipalities and the Provincial Department of Human Settlements were awarded certificates for completing four short learning programmes (SLPs) in Human Settlements, offered by the Department of Urban and Regional Planning. The training was conducted between November 2022 and May 2023.

Sustainable human settlements

“The overall aim of this training was to equip the participants to play a constructive role in human settlements in their respective places of employment,” said Dr Kgosi Mocwagae, Head of the Department of Urban and Regional Planning at the UFS.

This is in line with the mission of the department to deliver – through excellent teaching and scholarship – competent urban and regional planners who will contribute to the creation of sustainable human settlements and improve the quality of life, particularly in Africa.

Dr Mocwagae reflected on the training presented, stating that it aimed to achieve several key objectives, including enhancing participants' understanding of the institutional framework governing the development and management of human settlements. It also sought to nurture a sensitivity to the principles of sustainable human settlement development, considering factors such as climate change, the Sustainable Development Goals (SDGs), local legislation, and best practices. Additionally, the training placed significant emphasis on the importance and processes involved in upgrading informal settlements. Furthermore, it aimed to empower participants with the necessary skills to structure a proposal for the enhancement of informal settlements within the current legislative and administrative frameworks applicable in South Africa.

Building capacity

Cyril Monyela, the Deputy Director General in the Free State Department of Human Settlements, delivered the keynote address, congratulating the cohort of officials on their remarkable achievement.

In his address, he referred to the various pieces of legislation that have emerged over the years and emphasised the need for capacity to implement human settlement sector programmes, ensuring that millions of informal households in South Africa have access to decent shelter. Enhancing sector capacity by developing the skills of staff is one of the department's primary institutional objectives.

“It is the first of many skills courses designed to enable and ensure that practitioners in the Free State Department of Human Settlements execute the department’s mandate,” he stated.

The event concluded with an address from Advocate Shirly Hyland, Director of the Kovsie Phahamisa Academy. According to her, it is important to remember where one comes from, but it is also key to focus on our future. “Witnessing plans that originated in the 1950s coming to fruition, while not perfect yet, is encouraging and instils hope in South Africans regarding the progress being made,” she remarked.

Adv Hyland referenced a quote from a corporate giant, ‘You are not your work, and your work is not you.’ “For you, this is not the case. Those of you who work in human settlements – your work literally follows you home. Human settlements affect every person from every sphere of life. The right to adequate housing is enshrined in the Bill of Rights, and with the expertise you have learned in these programmes, you have been equipped with the knowledge and power to bring this human right to life.”

“In completing this short learning programme, you have been entrusted with a critical task. You get to contribute to an environment in which citizens live and thrive. The environment where a veggie garden can feed a community; the environment in which the Protea or Bafana Bafana national teams can nurture their talents; and the environment in which the leaders of tomorrow are born and raised,” she said.

In her final remarks, Adv Hyland referred to a quote from former President Nelson Mandela about education being the most powerful weapon one can use to change the world. “And this is exactly what you are doing. You have worked hard,” she said, urging the group of practitioners to change the world, one human settlement at a time.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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