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UFS PhD student wins Young Minds award at international symposium

10 November 2023 | Story André Damons | Photo SUPPLIED

Muthianzhele Ravuluma receives an award from Prof Sebastian Leuzinger from the Auckland University of Technology in New Zealand.

A PhD student from the University of the Free State (UFS) has won the International Society for Horticultural Science (ISHS) Young Minds award for the Best Paper and Best Poster Presentation during the 12th International Workshop on Sap Flow, which was held in Rotorua, New Zealand.

Muthianzhele Ravuluma from the Department of Soil, Crop, and Climate Science who is working on his PhD in Agrometeorology, presented a paper on “Sapflow Dynamics of Young and Mature Pomegranate Trees Under Irrigation” during the four-day symposium that took place between 30 October and 3 November 2023. Agrometeorology is the study of the soil, plant and atmosphere continuum. In simple terms, it is called agricultural meteorology, which is the study of the influence of weather and climate on agriculture.

Encourage do and learn more

“I feel thankful to being given an opportunity like this, and winning the award was a surprise. Still, I am happy and grateful for the support from my promoters and the Pomegranate Water Use Project members. This encourages me to do more and to learn more about new technologies in the field of agriculture,” he says.

Ravuluma travelled to New Zealand with his promotor Dr Phumudzo Tharaga to present his research and to learn from other researchers is the field. His research looks at the water use of pomegranate trees under irrigation in a Mediterranean climate.

A proud Dr Tharaga says he is happy to know that the guidance he has been giving to Ravuluma is fruitful and improving his academic and research capabilities. “I feel proud as a supervisor, which makes my dream come true of ensuring that all postgraduate students can showcase their work on international stages,” says Dr Tharaga.

Hosting next symposium

Together with Prof Rob Skelton from Wits University, they also successfully bid to host in the 13th International Sap Flow Workshop in South Africa – beating China and the US in the process. All three colleagues will collaborate as conveners of the workshop in South Africa during October/November 2026.

“It is an honour to be recognised and entrusted by the international community of scientists who would like to showcase their work in South Africa. As the convener of the conference, I am happy that it will be hosted in our country for the first time since the inception of the Sap Flow Working Group. Scientists and researchers in South Africa will be able to interact with their peers from different parts of the world,” concludes Dr Tharaga.

Dr Phumudzo Tharaga congratulates Muthianzhele Ravuluma on winning the prestigious award.

Dr Phumudzo Tharaga congratulates Muthianzhele Ravuluma on winning the prestigious award.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture

2014-10-31

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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