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27 November 2023 | Story Dr Nitha Ramnath and André Damons | Photo SUPPLIED
2023 UFS Thought-Leader Webinar Series
Prof Adam Habib, Director: School of Oriental and African Studies at the University of London and former Vice-Chancellor of the University of the Witwatersrand (Wits), and Dr Max Price, former Vice-Chancellor of the University of Cape Town (UCT), took part in the University of the Free State (UFS) Thought-Leader webinar titled, Student protest action, politics, and higher education. Prof Francis Petersen, UFS Vice-Chancellor and Principal, was the facilitator.

The crisis in South African universities is a crisis of the faction fighting in the ANC. 

This is according to Prof Adam Habib, Director: School of Oriental and African Studies at the University of London and former Vice-Chancellor of the University of the Witwatersrand (Wits), who was a panellist on Tuesday (21 November 2023) at the University of the Free State (UFS) Thought-Leader webinar titled, Student protest action, politics, and higher education.

Dr Max Price – former Vice-Chancellor of the University of Cape Town (UCT) – was the other panellist, and Prof Francis Petersen, UFS Vice-Chancellor and Principal, was the facilitator. This webinar was part of the 2023 Thought-Leader Webinar Series.

The two academics discussed their respective experiences in leadership positions during the #RhodesMustFall and #FeesMustFall student protest movements, the lessons learnt during these tumultuous times, and how these events continue to influence the current landscape in the higher education sector in South Africa and further afield. The discussion also reflected on their respective books – Rebels and Rage: Reflecting on #FeesMustFall, and Statues and Storms: Leading through change. 

Failed to achieve free education

Prof Habib said the social movements were successful in some areas but failed to achieve free education. “There was a big story about concessions around NSFAS. I would argue that it has as much to do with the protests as it has with the faction fighting within the ANC and the character of the former president.”

“We knew that the concessions made by President (Jacob) Zuma will not resolve the financial challenges, the missing-middle challenge remains and the fact that we have continued protests every year is a sign of that. The university crisis is a crisis of the faction fights of the ANC and until we call it out, we will not be able to deal with it,” said Prof Habib.

Rethink student governance 

He also talked about social struggles turning violent and said there is a romanticisation of violence in South Africa. A hard line against violence needs to be taken, said Prof Habib, and the only way to deal with it is to get the balance right in terms of acculturation and accountability, and proactive behaviour to engage with students and management, staff, and unions about what is acceptable practice and what is not. 

Prof Habib further said that there is a need to rethink student governance: “I don’t mean politics; I mean party politics. Too much of student governance is about the ANC competing with the DA, competing with the EFF. They are fighting universities on policies their political parties created the policies on. Their political parties created the policy infrastructure for the crisis in universities and then they are protesting against it.” 

“I want to be clear – student politics is important; however, student party politics is paralysing our institutions and there is something to be said about how we get student governance to represent the views of students as opposed to representing the views of the political parties. I don’t think we will sort out the problem of student governance until we get political parties out of the student governance of universities.”

Dr Price agreed that ideally, political parties should not contest student government elections. “National party politics neglects the real agenda. It seems that the real agenda of students is to advance the interests of national party politics and sharpen the ANC.”  He also reflected on how national party politics and the split within the ANC played out within the campuses through canvassing to sharpen the ANC, neglecting the real agenda of representing student issues. Nothing the vice-chancellors or management of universities could offer was satisfying, because the main purpose of students was to show up by shutting down universities.

“One cannot stop students from forming a slate representing common interests. However, it is difficult to determine if students form a slate as a front for the interest of political parties,” said Dr Price.

According to Prof Habib, compared to five years ago, R35 billion more is spent on universities, and if universities are not more stable and produce better graduates, this will be happening annually. 

Proactive on strategic issues

Dr Price reflected on whether being proactive as institutions can prevent protest actions, with reference to the Rhodes statue and the fallist movement. According to him, although Rhodes – for example – was on the agenda a year or two prior to the #Rhodesmustfall fallist movement, there was no agreement on taking down the statue, as their judgment was that it would not only be controversial, but also divisive. “The fallist movement tipped the balance and, largely through social media, educated a much larger audience than was ever interested in Rhodes.”

According to Prof Habib, a diverse understanding was and is required about reimagining statues – this is not just about the Rhodes statue, but about many things in South Africa. “Leadership is possible not only when people are on the streets; some kind of proactive movement is possible on big strategic questions. One of them that was long possible was the rethinking of financing universities, which we should not be surprised about. The failure was not that of universities, but instead the failure of the political class who refused to recognise that we were heading for a crisis, although they were told multiple times,” Prof Habib said.

Prof Habib concluded by emphasising that the indulgence of violence is destroying society. “Until progressives and those who claim to be progressives start developing a pragmatic and principled understanding of violence and not romanticising it, we will be in trouble. Structural and physical violence breaks the social pact that underlies democratic societies.”

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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