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27 November 2023 | Story Dr Nitha Ramnath and André Damons | Photo SUPPLIED
2023 UFS Thought-Leader Webinar Series
Prof Adam Habib, Director: School of Oriental and African Studies at the University of London and former Vice-Chancellor of the University of the Witwatersrand (Wits), and Dr Max Price, former Vice-Chancellor of the University of Cape Town (UCT), took part in the University of the Free State (UFS) Thought-Leader webinar titled, Student protest action, politics, and higher education. Prof Francis Petersen, UFS Vice-Chancellor and Principal, was the facilitator.

The crisis in South African universities is a crisis of the faction fighting in the ANC. 

This is according to Prof Adam Habib, Director: School of Oriental and African Studies at the University of London and former Vice-Chancellor of the University of the Witwatersrand (Wits), who was a panellist on Tuesday (21 November 2023) at the University of the Free State (UFS) Thought-Leader webinar titled, Student protest action, politics, and higher education.

Dr Max Price – former Vice-Chancellor of the University of Cape Town (UCT) – was the other panellist, and Prof Francis Petersen, UFS Vice-Chancellor and Principal, was the facilitator. This webinar was part of the 2023 Thought-Leader Webinar Series.

The two academics discussed their respective experiences in leadership positions during the #RhodesMustFall and #FeesMustFall student protest movements, the lessons learnt during these tumultuous times, and how these events continue to influence the current landscape in the higher education sector in South Africa and further afield. The discussion also reflected on their respective books – Rebels and Rage: Reflecting on #FeesMustFall, and Statues and Storms: Leading through change. 

Failed to achieve free education

Prof Habib said the social movements were successful in some areas but failed to achieve free education. “There was a big story about concessions around NSFAS. I would argue that it has as much to do with the protests as it has with the faction fighting within the ANC and the character of the former president.”

“We knew that the concessions made by President (Jacob) Zuma will not resolve the financial challenges, the missing-middle challenge remains and the fact that we have continued protests every year is a sign of that. The university crisis is a crisis of the faction fights of the ANC and until we call it out, we will not be able to deal with it,” said Prof Habib.

Rethink student governance 

He also talked about social struggles turning violent and said there is a romanticisation of violence in South Africa. A hard line against violence needs to be taken, said Prof Habib, and the only way to deal with it is to get the balance right in terms of acculturation and accountability, and proactive behaviour to engage with students and management, staff, and unions about what is acceptable practice and what is not. 

Prof Habib further said that there is a need to rethink student governance: “I don’t mean politics; I mean party politics. Too much of student governance is about the ANC competing with the DA, competing with the EFF. They are fighting universities on policies their political parties created the policies on. Their political parties created the policy infrastructure for the crisis in universities and then they are protesting against it.” 

“I want to be clear – student politics is important; however, student party politics is paralysing our institutions and there is something to be said about how we get student governance to represent the views of students as opposed to representing the views of the political parties. I don’t think we will sort out the problem of student governance until we get political parties out of the student governance of universities.”

Dr Price agreed that ideally, political parties should not contest student government elections. “National party politics neglects the real agenda. It seems that the real agenda of students is to advance the interests of national party politics and sharpen the ANC.”  He also reflected on how national party politics and the split within the ANC played out within the campuses through canvassing to sharpen the ANC, neglecting the real agenda of representing student issues. Nothing the vice-chancellors or management of universities could offer was satisfying, because the main purpose of students was to show up by shutting down universities.

“One cannot stop students from forming a slate representing common interests. However, it is difficult to determine if students form a slate as a front for the interest of political parties,” said Dr Price.

According to Prof Habib, compared to five years ago, R35 billion more is spent on universities, and if universities are not more stable and produce better graduates, this will be happening annually. 

Proactive on strategic issues

Dr Price reflected on whether being proactive as institutions can prevent protest actions, with reference to the Rhodes statue and the fallist movement. According to him, although Rhodes – for example – was on the agenda a year or two prior to the #Rhodesmustfall fallist movement, there was no agreement on taking down the statue, as their judgment was that it would not only be controversial, but also divisive. “The fallist movement tipped the balance and, largely through social media, educated a much larger audience than was ever interested in Rhodes.”

According to Prof Habib, a diverse understanding was and is required about reimagining statues – this is not just about the Rhodes statue, but about many things in South Africa. “Leadership is possible not only when people are on the streets; some kind of proactive movement is possible on big strategic questions. One of them that was long possible was the rethinking of financing universities, which we should not be surprised about. The failure was not that of universities, but instead the failure of the political class who refused to recognise that we were heading for a crisis, although they were told multiple times,” Prof Habib said.

Prof Habib concluded by emphasising that the indulgence of violence is destroying society. “Until progressives and those who claim to be progressives start developing a pragmatic and principled understanding of violence and not romanticising it, we will be in trouble. Structural and physical violence breaks the social pact that underlies democratic societies.”

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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