Latest News Archive

Please select Category, Year, and then Month to display items

‘Winning is a bonus’ says student entrepreneurship winner Thembinkosi Mkhwanazi

07 November 2023 | Story NONSINDISO QWABE | Photo SUPPLIED

What started as a side hustle to bring in extra income has turned into a thriving venture for UFS Qwaqwa Campus student Thembinkosi Mkhwanazi, who has begun reaping the rewards of his hard work.

In October, Mkhwanazi came out victorious at the central regional rounds of the Entrepreneurship Development in Higher Education (EDHE) competition in the Existing Businesses category for studentpreneurs for his egg business, Egg Palace. He is in his third year of a BA degree specialising in Psychology.

The EDHE entrepreneurship intervarsity competitions are intended to develop the entrepreneurial capacity of students with the intention of equipping them with the necessary skills needed to become economically active during and after their tertiary education. The 26 South African universities are grouped into six regions, and studentpreneurs get to pitch their innovative ideas or existing businesses for a chance to win the national rounds.

Mkhwanazi’s pitch came out on top, sealing his place at the nationals and a fighting chance at the R100 000 cash prize.

He started his egg-producing business in 2020 during the COVID-19 pandemic, buying organic eggs from a supplier and selling them to students and Qwaqwa community members.

Since then, his business has grown astoundingly, and Mkhwanazi now owns 165 chickens housed in a chicken house in Qwaqwa. This expansion has allowed Mkhwanazi to increase his egg production and cater to a wider customer base on the Qwaqwa Campus and within the local community.

“I won the internal rounds and the regional round, but I’ve realised that winning was a bonus. Since being on this journey, I’ve had the opportunity to meet a lot of people who’ve inspired me to grow my business and how to be unique. I also got to board a plane for the first time. The win has just been the cherry on top, but there’s so much that I’ve gained from this experience.”

Entrepreneurship helps students improve their (self-) employability and livelihoods

He said he was inspired by the likes of UFS Qwaqwa Campus alum Jabulani Mabuza, who also won the 2022 EDHE regional rounds and made it to the nationals. Making it through the regionals was a wake-up call, he says, which motivated him to invest more time and effort into his business.

“I was in my comfort zone and wasn’t marketing my business properly, but I’ve since taken that seriously, and I’m already seeing a huge boost in sales and public awareness,” he said.

Mkhwanazi said he would like to see the university supporting student entrepreneurs to establish themselves. “There are a lot of us who are entrepreneurs who need more exposure and support to grow. The courses offered at our institution encourage us to be entrepreneurial. If we can be given more opportunities, we’d be able to grow and become self-reliant.”

The national leg of the EDHE competition will take place from 30 November to 1 December 2023.

News Archive

UFS departments receive recognition for quality work from MACE

2017-12-07

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.

Shared experiences and best practices
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter.

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies.

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures.

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry.

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE.

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

Back

Economic and Management Sciences

Education

Health Sciences

The Humanities

Law

Natural and Agricultural Sciences

Theology and Religion

Open Distance Learning

Business School

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept