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23 October 2023 | Story Daleen Meintjes | Photo SUPPLED
CTL Conference 2023
UFS staff took part in the panel presentation and panel discussion at the pre-conference workshop on graduate attributes and employability. From left to right: Lauren Oosthuizen, Gugu Khanye, Chrisna van Heerden, Prof Joel Mokhoathi, Lindi Heyns, Prof Francois Strydom, Dr Anke van der Merwe, Susan Lombaard, Dr Ekaete Benedict, Dr Martie Bloem and Dr Moeketsi Tlali.

The University of the Free State (UFS) recently hosted its annual Teaching and Learning Conference, bringing together educators, students, and thought leaders across the educational spectrum.

This year’s conference focused on reshaping the future of education, emphasising blending traditional teaching methods with innovative technologies to nurture essential graduate attributes through thoughtful, intentional assessment design.

The programme was spread over five days, from 11 to 15 September 2023, and was themed ‘Quality blended learning and teaching: Enhancing graduate attributes through assessment’. It kicked off with two pre-conference workshops: one on graduate attributes and employability, on 11 September, and one on alternative assessment, on 12 September.

The conference served as a platform for sharing ideas and strategies to elevate the quality of education, ultimately enriching students' learning experiences. Discussions revolved around creating adaptable, career-ready graduates capable of navigating an ever-evolving job market. 

Graduate attributes and employability

Cathy Sims, Executive Director of the South African Graduate Employers Association (SAGEA), emphasised the institution's importance in facilitating a seamless transition for students from academic institutions to the workforce. She also highlighted the need for collaboration between the institution and employers to ensure that students are equipped with necessary and scarce skills across various industries.

"Institutions must prioritise cultivating graduates with a well-rounded skill set, encompassing technical expertise and strong interpersonal abilities,” she said. “This can be achieved through thorough research and robust partnerships with employers. I admire the proactive approach taken by UFS in this regard, with [UFS Vice-Chancellor and Principal] Prof Francis Petersen actively participating in numerous panel discussions. Events like the 2023 Investing in Mining Indaba exemplify the kind of conversations that address the skills gap head-on."

The panel presentation by lecturers from different faculties highlighted the work being done to promote graduate attributes at the UFS. During the panel discussion led by Prof Francois Strydom, Senior Director at the UFS Centre for Teaching and Learning (CTL), lively discussions were held around bridging the gap between industry needs and higher education efforts, as well as practical ways to prepare students for the world of work.

Looking to the future

Attendees heard that the rapidly growing use of technology and applications like ChatGPT has led to a transformative shift in teaching and learning at educational institutions, helping to foster innovative and efficient ways to educate and empower students. However, Prof Johannes Cronjé, from the Department of Information Technology at the Cape Peninsula University of Technology, expressed concerns regarding an overreliance on technology, which may lead to the removal of interpersonal skills and understanding of context. 

Following the keynote address by Prof Cronjé, Dr Peet van Aardt and Zonnike Coetzer from the CTL addressed ways to deal with ChatGPT in teaching academic literacy. The rest of the programme was dedicated to creative ways to use ChatGPT in assessment, presented by Dr Ina Gouws from the UFS’s Faculty of Humanities, and a practical session on redesigning a module by Dr Michael von Maltitz, from the UFS's Faculty of Natural and Agricultural Sciences.

The two pre-conference days paved the way for the virtual conference, which took place from 13 to 15 September via Blackboard Collaborate. The keynote speakers for each of the conference days focused on the theme and provided much food for thought. 

On the first conference day, Prof Jillian Kenzie of Indiana University, USA, provided a fresh perspective on how assessment can be used to assure student learning and success. Dr Muki Moeng of Nelson Mandela University started the second day with a discussion on graduate attributes. She highlighted that the higher education sector is faced with worldwide challenges such as rapid technological changes, political turbulence, decolonisation of the curriculum, climate change, and more. Higher education should respond to these changes and reinvent itself while trying to stay true to what a university is “understood to be”, and how it should look in the contemporary world.

Prof Corlia Janse van Vuuren of the UFS’s Faculty of Health Sciences was the keynote speaker on the last day. She talked about the continued theory-practice gap and questions raised regarding the relevance of teaching and learning. “Universities might need to reflect on whether all stakeholders, specifically students, are moving towards the same goal concerning the development of graduate attributes,” she said.

During the conference UFS staff members also showcased the innovative and excellent work they are doing in learning and teaching: 53 papers were delivered in seven different categories over the three conference days. 

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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