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23 October 2023 | Story Daleen Meintjes | Photo SUPPLED
CTL Conference 2023
UFS staff took part in the panel presentation and panel discussion at the pre-conference workshop on graduate attributes and employability. From left to right: Lauren Oosthuizen, Gugu Khanye, Chrisna van Heerden, Prof Joel Mokhoathi, Lindi Heyns, Prof Francois Strydom, Dr Anke van der Merwe, Susan Lombaard, Dr Ekaete Benedict, Dr Martie Bloem and Dr Moeketsi Tlali.

The University of the Free State (UFS) recently hosted its annual Teaching and Learning Conference, bringing together educators, students, and thought leaders across the educational spectrum.

This year’s conference focused on reshaping the future of education, emphasising blending traditional teaching methods with innovative technologies to nurture essential graduate attributes through thoughtful, intentional assessment design.

The programme was spread over five days, from 11 to 15 September 2023, and was themed ‘Quality blended learning and teaching: Enhancing graduate attributes through assessment’. It kicked off with two pre-conference workshops: one on graduate attributes and employability, on 11 September, and one on alternative assessment, on 12 September.

The conference served as a platform for sharing ideas and strategies to elevate the quality of education, ultimately enriching students' learning experiences. Discussions revolved around creating adaptable, career-ready graduates capable of navigating an ever-evolving job market. 

Graduate attributes and employability

Cathy Sims, Executive Director of the South African Graduate Employers Association (SAGEA), emphasised the institution's importance in facilitating a seamless transition for students from academic institutions to the workforce. She also highlighted the need for collaboration between the institution and employers to ensure that students are equipped with necessary and scarce skills across various industries.

"Institutions must prioritise cultivating graduates with a well-rounded skill set, encompassing technical expertise and strong interpersonal abilities,” she said. “This can be achieved through thorough research and robust partnerships with employers. I admire the proactive approach taken by UFS in this regard, with [UFS Vice-Chancellor and Principal] Prof Francis Petersen actively participating in numerous panel discussions. Events like the 2023 Investing in Mining Indaba exemplify the kind of conversations that address the skills gap head-on."

The panel presentation by lecturers from different faculties highlighted the work being done to promote graduate attributes at the UFS. During the panel discussion led by Prof Francois Strydom, Senior Director at the UFS Centre for Teaching and Learning (CTL), lively discussions were held around bridging the gap between industry needs and higher education efforts, as well as practical ways to prepare students for the world of work.

Looking to the future

Attendees heard that the rapidly growing use of technology and applications like ChatGPT has led to a transformative shift in teaching and learning at educational institutions, helping to foster innovative and efficient ways to educate and empower students. However, Prof Johannes Cronjé, from the Department of Information Technology at the Cape Peninsula University of Technology, expressed concerns regarding an overreliance on technology, which may lead to the removal of interpersonal skills and understanding of context. 

Following the keynote address by Prof Cronjé, Dr Peet van Aardt and Zonnike Coetzer from the CTL addressed ways to deal with ChatGPT in teaching academic literacy. The rest of the programme was dedicated to creative ways to use ChatGPT in assessment, presented by Dr Ina Gouws from the UFS’s Faculty of Humanities, and a practical session on redesigning a module by Dr Michael von Maltitz, from the UFS's Faculty of Natural and Agricultural Sciences.

The two pre-conference days paved the way for the virtual conference, which took place from 13 to 15 September via Blackboard Collaborate. The keynote speakers for each of the conference days focused on the theme and provided much food for thought. 

On the first conference day, Prof Jillian Kenzie of Indiana University, USA, provided a fresh perspective on how assessment can be used to assure student learning and success. Dr Muki Moeng of Nelson Mandela University started the second day with a discussion on graduate attributes. She highlighted that the higher education sector is faced with worldwide challenges such as rapid technological changes, political turbulence, decolonisation of the curriculum, climate change, and more. Higher education should respond to these changes and reinvent itself while trying to stay true to what a university is “understood to be”, and how it should look in the contemporary world.

Prof Corlia Janse van Vuuren of the UFS’s Faculty of Health Sciences was the keynote speaker on the last day. She talked about the continued theory-practice gap and questions raised regarding the relevance of teaching and learning. “Universities might need to reflect on whether all stakeholders, specifically students, are moving towards the same goal concerning the development of graduate attributes,” she said.

During the conference UFS staff members also showcased the innovative and excellent work they are doing in learning and teaching: 53 papers were delivered in seven different categories over the three conference days. 

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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