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23 October 2023 | Story Daleen Meintjes | Photo SUPPLED
CTL Conference 2023
UFS staff took part in the panel presentation and panel discussion at the pre-conference workshop on graduate attributes and employability. From left to right: Lauren Oosthuizen, Gugu Khanye, Chrisna van Heerden, Prof Joel Mokhoathi, Lindi Heyns, Prof Francois Strydom, Dr Anke van der Merwe, Susan Lombaard, Dr Ekaete Benedict, Dr Martie Bloem and Dr Moeketsi Tlali.

The University of the Free State (UFS) recently hosted its annual Teaching and Learning Conference, bringing together educators, students, and thought leaders across the educational spectrum.

This year’s conference focused on reshaping the future of education, emphasising blending traditional teaching methods with innovative technologies to nurture essential graduate attributes through thoughtful, intentional assessment design.

The programme was spread over five days, from 11 to 15 September 2023, and was themed ‘Quality blended learning and teaching: Enhancing graduate attributes through assessment’. It kicked off with two pre-conference workshops: one on graduate attributes and employability, on 11 September, and one on alternative assessment, on 12 September.

The conference served as a platform for sharing ideas and strategies to elevate the quality of education, ultimately enriching students' learning experiences. Discussions revolved around creating adaptable, career-ready graduates capable of navigating an ever-evolving job market. 

Graduate attributes and employability

Cathy Sims, Executive Director of the South African Graduate Employers Association (SAGEA), emphasised the institution's importance in facilitating a seamless transition for students from academic institutions to the workforce. She also highlighted the need for collaboration between the institution and employers to ensure that students are equipped with necessary and scarce skills across various industries.

"Institutions must prioritise cultivating graduates with a well-rounded skill set, encompassing technical expertise and strong interpersonal abilities,” she said. “This can be achieved through thorough research and robust partnerships with employers. I admire the proactive approach taken by UFS in this regard, with [UFS Vice-Chancellor and Principal] Prof Francis Petersen actively participating in numerous panel discussions. Events like the 2023 Investing in Mining Indaba exemplify the kind of conversations that address the skills gap head-on."

The panel presentation by lecturers from different faculties highlighted the work being done to promote graduate attributes at the UFS. During the panel discussion led by Prof Francois Strydom, Senior Director at the UFS Centre for Teaching and Learning (CTL), lively discussions were held around bridging the gap between industry needs and higher education efforts, as well as practical ways to prepare students for the world of work.

Looking to the future

Attendees heard that the rapidly growing use of technology and applications like ChatGPT has led to a transformative shift in teaching and learning at educational institutions, helping to foster innovative and efficient ways to educate and empower students. However, Prof Johannes Cronjé, from the Department of Information Technology at the Cape Peninsula University of Technology, expressed concerns regarding an overreliance on technology, which may lead to the removal of interpersonal skills and understanding of context. 

Following the keynote address by Prof Cronjé, Dr Peet van Aardt and Zonnike Coetzer from the CTL addressed ways to deal with ChatGPT in teaching academic literacy. The rest of the programme was dedicated to creative ways to use ChatGPT in assessment, presented by Dr Ina Gouws from the UFS’s Faculty of Humanities, and a practical session on redesigning a module by Dr Michael von Maltitz, from the UFS's Faculty of Natural and Agricultural Sciences.

The two pre-conference days paved the way for the virtual conference, which took place from 13 to 15 September via Blackboard Collaborate. The keynote speakers for each of the conference days focused on the theme and provided much food for thought. 

On the first conference day, Prof Jillian Kenzie of Indiana University, USA, provided a fresh perspective on how assessment can be used to assure student learning and success. Dr Muki Moeng of Nelson Mandela University started the second day with a discussion on graduate attributes. She highlighted that the higher education sector is faced with worldwide challenges such as rapid technological changes, political turbulence, decolonisation of the curriculum, climate change, and more. Higher education should respond to these changes and reinvent itself while trying to stay true to what a university is “understood to be”, and how it should look in the contemporary world.

Prof Corlia Janse van Vuuren of the UFS’s Faculty of Health Sciences was the keynote speaker on the last day. She talked about the continued theory-practice gap and questions raised regarding the relevance of teaching and learning. “Universities might need to reflect on whether all stakeholders, specifically students, are moving towards the same goal concerning the development of graduate attributes,” she said.

During the conference UFS staff members also showcased the innovative and excellent work they are doing in learning and teaching: 53 papers were delivered in seven different categories over the three conference days. 

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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