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Annual UFS Teaching and Learning Conference looks to the future of teaching and learning

23 October 2023 | Story Daleen Meintjes | Photo SUPPLED

CTL Conference 2023 — UFS staff took part in the panel presentation and panel discussion at the pre-conference workshop on graduate attributes and employability. From left to right: Lauren Oosthuizen, Gugu Khanye, Chrisna van Heerden, Prof Joel Mokhoathi, Lindi Heyns, Prof Francois Strydom, Dr Anke van der Merwe, Susan Lombaard, Dr Ekaete Benedict, Dr Martie Bloem and Dr Moeketsi Tlali.

The University of the Free State (UFS) recently hosted its annual Teaching and Learning Conference, bringing together educators, students, and thought leaders across the educational spectrum.

This year’s conference focused on reshaping the future of education, emphasising blending traditional teaching methods with innovative technologies to nurture essential graduate attributes through thoughtful, intentional assessment design.

The programme was spread over five days, from 11 to 15 September 2023, and was themed ‘Quality blended learning and teaching: Enhancing graduate attributes through assessment’. It kicked off with two pre-conference workshops: one on graduate attributes and employability, on 11 September, and one on alternative assessment, on 12 September.

The conference served as a platform for sharing ideas and strategies to elevate the quality of education, ultimately enriching students' learning experiences. Discussions revolved around creating adaptable, career-ready graduates capable of navigating an ever-evolving job market.

Graduate attributes and employability

Cathy Sims, Executive Director of the South African Graduate Employers Association (SAGEA), emphasised the institution's importance in facilitating a seamless transition for students from academic institutions to the workforce. She also highlighted the need for collaboration between the institution and employers to ensure that students are equipped with necessary and scarce skills across various industries.

"Institutions must prioritise cultivating graduates with a well-rounded skill set, encompassing technical expertise and strong interpersonal abilities,” she said. “This can be achieved through thorough research and robust partnerships with employers. I admire the proactive approach taken by UFS in this regard, with [UFS Vice-Chancellor and Principal] Prof Francis Petersen actively participating in numerous panel discussions. Events like the 2023 Investing in Mining Indaba exemplify the kind of conversations that address the skills gap head-on."

The panel presentation by lecturers from different faculties highlighted the work being done to promote graduate attributes at the UFS. During the panel discussion led by Prof Francois Strydom, Senior Director at the UFS Centre for Teaching and Learning (CTL), lively discussions were held around bridging the gap between industry needs and higher education efforts, as well as practical ways to prepare students for the world of work.

Looking to the future

Attendees heard that the rapidly growing use of technology and applications like ChatGPT has led to a transformative shift in teaching and learning at educational institutions, helping to foster innovative and efficient ways to educate and empower students. However, Prof Johannes Cronjé, from the Department of Information Technology at the Cape Peninsula University of Technology, expressed concerns regarding an overreliance on technology, which may lead to the removal of interpersonal skills and understanding of context.

Following the keynote address by Prof Cronjé, Dr Peet van Aardt and Zonnike Coetzer from the CTL addressed ways to deal with ChatGPT in teaching academic literacy. The rest of the programme was dedicated to creative ways to use ChatGPT in assessment, presented by Dr Ina Gouws from the UFS’s Faculty of Humanities, and a practical session on redesigning a module by Dr Michael von Maltitz, from the UFS's Faculty of Natural and Agricultural Sciences.

The two pre-conference days paved the way for the virtual conference, which took place from 13 to 15 September via Blackboard Collaborate. The keynote speakers for each of the conference days focused on the theme and provided much food for thought.

On the first conference day, Prof Jillian Kenzie of Indiana University, USA, provided a fresh perspective on how assessment can be used to assure student learning and success. Dr Muki Moeng of Nelson Mandela University started the second day with a discussion on graduate attributes. She highlighted that the higher education sector is faced with worldwide challenges such as rapid technological changes, political turbulence, decolonisation of the curriculum, climate change, and more. Higher education should respond to these changes and reinvent itself while trying to stay true to what a university is “understood to be”, and how it should look in the contemporary world.

Prof Corlia Janse van Vuuren of the UFS’s Faculty of Health Sciences was the keynote speaker on the last day. She talked about the continued theory-practice gap and questions raised regarding the relevance of teaching and learning. “Universities might need to reflect on whether all stakeholders, specifically students, are moving towards the same goal concerning the development of graduate attributes,” she said.

During the conference UFS staff members also showcased the innovative and excellent work they are doing in learning and teaching: 53 papers were delivered in seven different categories over the three conference days.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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