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23 October 2023 | Story André Damons | Photo Rosina Mothiba
Education students present research at Faculty’s Annual Postgraduate Research Conference
A total of 145 postgraduate students and 55 staff members attended the University of the Free State’s (UFS) Faculty of Education Annual Postgraduate Research Conference Social Media.

“Exploring Grade 12 learners’ substance abuse and its influence on their academic performance”, “The role of the School Management Team in addressing Homophobic Bullying in Xhariep public schools” and “Exploring the use of YouTube videos in the teaching and learning of fractions in Grade 4.” 

These were some of the interesting research titles that were presented at this year’s University of the Free State’s (UFS) Faculty of Education Annual Postgraduate Research Conference. The two-day conference, now in its fifth year, took place from 6-7 October with the theme “Changing the Educational Landscape in Africa through ongoing research”. The conference is one of the faculty’s main events supporting its postgraduate students and ensuring time for completion for each one of them. 

A total of 145 postgraduate students and 55 staff members attended the conference where the faculty’s postgraduate students get exposure to present their research in front of an academic audience.

Prof Loyiso Jita, the Dean of the Faculty of Education, delivered the keynote address and spoke at length about the graduation rates of master’s and doctoral students in the faculty. He challenged the presenters to hold themselves and each other accountable for progression in their studies and to produce high-quality research that will position them and the university in good stead nationally and internationally. 

New teaching approach   

In the study “Exploring the use of YouTube videos in the teaching and learning of fractions in Grade 4”, MB Tsoaela (PhD student), explores the teaching and learning of fractions using YouTube videos in Grade 4. In trying to answer the main research question, “How do Grade 4 educators teach fractions utilising YouTube videos?” The researcher states that: “The use of YouTube videos is a very new way of learning in the South African context. This new teaching approach has proven to be exciting for young learners in Grade 4 because it has many options like animations, colourful videos, and pictures. Even though YouTube learning is exciting and fun, its implementation has challenges such as teachers wanting to use a chalkboard. Another challenge is the current load shedding.” 

Psychosocial implications of school violence

Another PhD student, MDL Stack, investigated how to design an assessment for Higher Education that ChatGPT is unable to provide an answer that will pass without human intervention in his research paper titled “Investigating an assessment design that prevents students from using ChatGPT as the sole basis to pass assessment in Higher Education at undergraduate level”. He argued that “ChatGPT has presented significant challenges to lecturers when they set assessments at tertiary level. 

“There is enormous potential for students to attempt to use ChatGPT to write and pass assessments designed at undergraduate level,” the researcher writes. 

Another research paper looked at the psychosocial implications of school violence on teachers in Motheo District public schools in the Free State, arguing that school violence against teachers continues to be a phenomenon that is increasingly disturbing, while having serious implications on South African and global societies. Many teachers suffer social and psychological stress but not much has been done to understand learner-induced violence against teachers.

Exposure for students  

Prof Matseliso Mokhele-Makgalwa, the acting Vice-Dean Research and Postgraduate Studies, says the purpose of the conference is to give exposure to master’s and PhD students to present their work in front of an academic audience (staff and students) as well as for them to get comments and feedback from experts and fellow students on their on-going research studies. 

“The conference is about sharing the ongoing research being done by our master’s and doctoral students and/or reporting on their preliminary and final outcomes of the students who are about to graduate. By presenting their work, they disseminate key findings, build relations with other students and staff, and create inter- and multi-disciplinary networks for future collaborations,” says Mokhele-Makgalwa.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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