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Education students present research at Faculty’s Annual Postgraduate Research Conference

23 October 2023 | Story André Damons | Photo Rosina Mothiba

“Exploring Grade 12 learners’ substance abuse and its influence on their academic performance”, “The role of the School Management Team in addressing Homophobic Bullying in Xhariep public schools” and “Exploring the use of YouTube videos in the teaching and learning of fractions in Grade 4.”

These were some of the interesting research titles that were presented at this year’s University of the Free State’s (UFS) Faculty of Education Annual Postgraduate Research Conference. The two-day conference, now in its fifth year, took place from 6-7 October with the theme “Changing the Educational Landscape in Africa through ongoing research”. The conference is one of the faculty’s main events supporting its postgraduate students and ensuring time for completion for each one of them.

A total of 145 postgraduate students and 55 staff members attended the conference where the faculty’s postgraduate students get exposure to present their research in front of an academic audience.

Prof Loyiso Jita, the Dean of the Faculty of Education, delivered the keynote address and spoke at length about the graduation rates of master’s and doctoral students in the faculty. He challenged the presenters to hold themselves and each other accountable for progression in their studies and to produce high-quality research that will position them and the university in good stead nationally and internationally.

New teaching approach

In the study “Exploring the use of YouTube videos in the teaching and learning of fractions in Grade 4”, MB Tsoaela (PhD student), explores the teaching and learning of fractions using YouTube videos in Grade 4. In trying to answer the main research question, “How do Grade 4 educators teach fractions utilising YouTube videos?” The researcher states that: “The use of YouTube videos is a very new way of learning in the South African context. This new teaching approach has proven to be exciting for young learners in Grade 4 because it has many options like animations, colourful videos, and pictures. Even though YouTube learning is exciting and fun, its implementation has challenges such as teachers wanting to use a chalkboard. Another challenge is the current load shedding.”

Psychosocial implications of school violence

Another PhD student, MDL Stack, investigated how to design an assessment for Higher Education that ChatGPT is unable to provide an answer that will pass without human intervention in his research paper titled “Investigating an assessment design that prevents students from using ChatGPT as the sole basis to pass assessment in Higher Education at undergraduate level”. He argued that “ChatGPT has presented significant challenges to lecturers when they set assessments at tertiary level.

“There is enormous potential for students to attempt to use ChatGPT to write and pass assessments designed at undergraduate level,” the researcher writes.

Another research paper looked at the psychosocial implications of school violence on teachers in Motheo District public schools in the Free State, arguing that school violence against teachers continues to be a phenomenon that is increasingly disturbing, while having serious implications on South African and global societies. Many teachers suffer social and psychological stress but not much has been done to understand learner-induced violence against teachers.

Exposure for students

Prof Matseliso Mokhele-Makgalwa, the acting Vice-Dean Research and Postgraduate Studies, says the purpose of the conference is to give exposure to master’s and PhD students to present their work in front of an academic audience (staff and students) as well as for them to get comments and feedback from experts and fellow students on their on-going research studies.

“The conference is about sharing the ongoing research being done by our master’s and doctoral students and/or reporting on their preliminary and final outcomes of the students who are about to graduate. By presenting their work, they disseminate key findings, build relations with other students and staff, and create inter- and multi-disciplinary networks for future collaborations,” says Mokhele-Makgalwa.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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