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25 October 2023 | Story Dr Kwazi Magwenzi | Photo supplied
SANRAL Chair launch
The SANRAL Chair in Mathematics and Science , Prof Loyiso Jita with the Programme graduates, the PhD and Masters SANRAL Alumni at the event held on 28 September 2023 in Johannesburg, South Africa.

The South African Chapter of the South African National Roads Agency Limited (SANRAL) Chair alumni programme at the University of the Free State (UFS) was recently launched at the Silverstar Hotel and Casino in Johannesburg. The event aimed to showcase and celebrate the achievements made and lessons learnt in the programme, highlight the key elements and outputs to the Faculty of Education stakeholders and reimagine the future. The Faculty of Education has increased its footprint in Engaged Scholarship activities, aligning itself with the UFS Vision 130. Multiple stakeholders and community partners were invited to witness the outstanding achievements of this programme.

Since its inception in 2014, the SANRAL Chair has produced over 40 PhD graduates in three countries, namely South Africa, Lesotho, and Zimbabwe. One of the key goals of Vision 130 is for the UFS to be regionally engaged and to contribute to pressing societal needs. This involves knowledge generation that contributes to local and regional development and building sustainable partnerships. The PhD and Masters graduates have become a highly valued human resource in the South African education system and the region, and are now positioned as leaders in Institutions of higher learning in South Africa, Lesotho, and Zimbabwe.

The SANRAL Chair currently supervises a cohort of doctoral and master's students,  providing guidance in mathematical research and publications. The internship programme represents SANRAL's commitment to building skilled capacity in communities, along with driving social and economic transformation. SANRAL has also identified common challenges faced by Small, Medium, and Micro-sized Enterprises (SMMEs) in its projects and has implemented training programmes to address these issues. 

South Africa has implemented a range of programmes designed to achieve Sustainable Development Goal 1 (SDG 1), which includes land reform, agriculture, free higher education and growth. Despite the significant progress made on South Africa’s developmental journey since the advent of democracy in 1994, the country remains one of the most unequal societies in the world. Achieving the SDGs is, therefore, in South Africa’s best interest as the country pursues the vision of a united, non-racial, non-sexist, and prosperous nation living in harmony with itself and the rest of the world. 

As South Africa looks ahead to 2030, it seeks to build on the substantial progress achieved thus far, and on the robust policy, legislative, and planning foundation. The focus will be on consolidating and expanding the many areas where public welfare and development are at the forefront. 

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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